Ye Guangzhu optimistic about the overall development of solid wood home improvement

As the Marketing Director of Dongguan Hongli Wood Products Factory Co., Ltd., I had the opportunity to sit down with Ye Guangzhu recently. He shared his thoughts on the past, present, and future of their solid wood products. Dongweili has always been committed to creating high-quality wooden products, blending over half a century of expertise with inspiration drawn directly from life. This fusion gives their items deeper meaning and a sense of purpose. This approach remains central to our strategy moving forward into 2013. Established in Hong Kong in 1953, Dongweili began by producing various patterns of wood, primarily for export markets. By 1993, the company had expanded its operations, setting up a large-scale production base in Dongguan, often referred to as the 'world's factory.' In 2001, Dongweili opened its first wooden door showroom, the Dongweili Wooden Door World. In 2009, the company ventured into the realm of custom solid wood furniture, introducing the concept of comprehensive home improvement solutions. As we approach the company's 60th anniversary in 2013, Dongweili has earned numerous accolades, including being named one of China's leading wooden door manufacturers and receiving awards such as the "Top 30 Wooden Doors" and the "Best Solid Wood Door Brand." Despite the challenging market conditions this year, with lingering effects from the global financial crisis and ongoing economic struggles in Europe and the U.S., Dongweili has managed to maintain steady growth. Manager Ye Guangzhu noted, "While the market has been slow, our sales of wooden doors have dipped slightly, but our overall performance has increased by 10% compared to last year. From the second half of this year, we've seen a marked improvement, with performance rising by 25%." This success can be attributed not only to our superior product quality but also to the integration of professional interior design teams and the consistent enhancement of our store images both domestically and internationally. To capture market share during promotional events, we have implemented several initiatives this year. Ye Guangzhu explained, "We’ve launched numerous campaigns aimed at increasing production output in the latter part of the year to maintain our market position. During holidays like Mid-Autumn Festival and National Day, we didn’t aim for overly aggressive sales tactics but were still able to sell over 3,000 doors, which we consider quite successful." Our commitment to providing exceptional home improvement design services has also bolstered our sales figures. In August 2012, Dongweili initiated a Home Improvement Month campaign, resulting in 14 significant home improvement orders, including one valued at over five million yuan. Ye Guangzhu emphasized that Dongweili’s in-house design team works closely with dealers to tailor home improvement plans to clients' needs. These designs consider functionality, style, and budget, ensuring comprehensive and cohesive solutions for each project. Looking ahead to 2013, Ye Guangzhu expressed confidence in the continued growth of the overall home improvement sector. "Integrated home improvement" is becoming increasingly popular and will likely grow in sophistication. "It’s no longer just about selling individual products," he noted. "Instead, it’s evolved into a full-fledged design discipline. We’re infusing this burgeoning industry with innovative ideas, adding layers of depth and making it resonate more deeply with consumers." Dongweili’s dedication to excellence and innovation ensures that we remain at the forefront of the home improvement industry. With a strong foundation built over six decades, we are poised to meet the evolving demands of our customers and continue delivering value through meaningful design and quality craftsmanship.