Bathroom hardware industry must pay attention to network marketing

While traditional bathroom sales have long-established marketing systems in place, the rapid advancement of technology is posing new challenges to these conventional sales channels. For many sanitary ware enterprises, traditional sales channels remain the most trusted and direct method for promoting brands and expanding market reach. However, the limitations of these channels are becoming increasingly apparent. First and foremost, traditional sales rely heavily on brick-and-mortar stores where customers can physically see, touch, and experience products. This hands-on approach helps transform mere product transactions into immersive experiences that engage consumers' senses and emotions. By creating a cohesive aesthetic and atmosphere, businesses aim to better understand and meet customer needs. Secondly, physical stores enjoy the advantage of proximity to consumers. Skilled sales personnel can leverage personal interactions to guide purchases, offering tailored advice and support. In this context, salespeople don't just sell products—they act as consultants who provide expert guidance. This personalized service fosters trust and strengthens relationships between sellers and buyers. Moreover, having a tangible storefront serves as a visible commitment from the company to its customers. A physical presence reassures buyers of the legitimacy and reliability of the business. Additionally, dealers and distributors often possess valuable local networks and financial resources, enabling them to accelerate brand localization and attract more community engagement. Nevertheless, despite these strengths, traditional sales channels suffer from persistent issues. Many manufacturers struggle to maintain control over their distributors, leading to inconsistent brand execution at the retail level. Issues like dealer turnover, short-term thinking, weak marketing strategies, and poorly managed distribution networks continue to plague industry leaders. These shortcomings have inadvertently fueled the rise of alternative sales models, including online marketing, TV advertising, telemarketing, and direct selling. Among these emerging methods, online marketing holds particular promise for the bathroom hardware sector. As noted by Luo Baihui, a renowned expert in digital branding, the growing number of internet users presents an unprecedented opportunity. With broader coverage and increasing user diversity, online platforms now cater primarily to younger demographics—individuals born after the 1980s. In the coming years, this group is expected to become the dominant consumer force. Consequently, ignoring online marketing would be a missed opportunity, especially given its immense potential as a future revenue stream. Looking ahead, companies must adapt by integrating both traditional and modern approaches. By leveraging the strengths of each channel, businesses can build stronger connections with their audience while staying competitive in an ever-evolving marketplace.