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After the black technology such as unmanned warehouses and drone delivery, the last link of unmanned logistics was finally unlocked. A few days ago, Alibaba's logistics platform rookie network announced that the rookie express smart cabinet has all opened the "brush face pickup" function. Fengchao Intelligent Express Cabinet also began to introduce “brush face mailing†in the middle of 2018, and recently launched a pilot application “brushing face pickupâ€. From the outside world, the era of “painting the face and getting the express delivery†has come. Are you ready for the consumer?
"Brush face" function introduced into the courier cabinet
"Brush face", that is, face recognition technology, we are no longer strange to this: hotel hotel check-in, high-speed rail pass, bank mobile phone transfer, Alipay payment, mobile phone and computer boot unlock... as long as it involves the field of authentication and password, "Brush face" has begun to quietly use. In the eyes of the industry, face recognition technology is constantly breaking through the “threshold†of various industry applications, bringing increasingly rich application scenarios. Picking up a courier is a new application scenario.
The express delivery cabinet is an important part of the “last mile†of the express delivery industry. People have long been accustomed to the temporary storage service provided by the express cabinet, and the business volume of the express cabinet is increasing day by day. Take Fengchao as an example. At present, Fengchao Intelligent Express Cabinet handles more than 10 million pieces per day, serving 1.5 million couriers and more than 200 million consumers.
According to the relevant person in charge of Fengchao Marketing Department, Fengchao introduced face recognition technology and applied it to the intelligent express cabinet in batches last year, which was used for the mailing body. "We recently applied it to the pickup in batches. In view of the fact that Fengchao has more layouts in the country and a large number of users, we have undergone repeated debugging and optimization. It has been iterated several times before it goes online, hoping to get the most users. The good experience has already started piloting in Futian, Shenzhen."
It is understood that in the rookie intelligent express cabinet, the consumer uses the brush face to pick up the first time, you need to bind the face and the pickup phone on the courier cabinet, and carry out the “brush face pickupâ€. After binding, you can choose “brush face pickupâ€, the consumer will “brush face†in front of the express cabinet, and the corresponding express cabinet will automatically unlock. In addition, the rookie station smart cabinet retains the functions of scanning code pickup, input code retrieval, and so on. Consumers can still take the package.
From the previous pilot to the introduction of the “brush face†function, the rookie station smart cabinet is more confident in this technology. Zhao Deshan, a senior engineer of the rookie smart cabinet, said: "From the millions of face-to-face records recorded in the pilot application earlier, no misunderstanding has been found that led to the misappropriation of the parcel."
According to public data, as of 2018, Fengchao Intelligent Cabinet covers more than 100 key cities across the country, achieving more than 150,000 outlets. At present, the market share of Beishang Guangshen is over 70%; the rookie station intelligent cabinet covers North, Shanghai and Guangzhou. Large and medium-sized cities in China, including Shenzhen and Hangzhou.
According to the "2018-2023 China Smart Express Cabinet Market Prospects and Investment Opportunities Research Report" issued by the China Industrial Research Institute, the national smart express cabinet market in 2015 was 6.9 billion yuan, according to the growing trend of China's express delivery business, and The rapid development of intelligent express cabinets is expected to reach nearly 30 billion yuan in China's express cabinet market by 2020.
The scene is complicated, is it safe to use "brushing face picking"?
There are plenty of scenes in the express cabinet. Outdoor, indoor, basement, etc. are possible. In the case of different light, is it safe to take the express delivery?
"Face picking" is an application of face recognition in 1:N scenes. According to reports, the rookie express smart cabinet uses the face recognition technology developed by Ali Security Turing Lab. Wang Yan, a senior algorithm expert in the laboratory, introduced that 1:N refers to identifying a person in the face database of N people, which is mostly used for face retrieval scenes.
Wang Yan explained that because the indoor and outdoor environment of various communities across the country is very complicated, coupled with backlighting, face shadows, etc., this may lead to poor quality of face photos. And considering that the lens is installed in the fixed position of the smart cabinet, the photos taken by people of different heights will have a large difference in the angle of the face, and there will be a depression angle or an elevation angle. This requires that face recognition technology must have strong adaptability to ensure high recognition rate, and also puts high demands on the algorithm.
It is understood that the current rookie express smart cabinet uses a single ordinary visible light lens. Wang Yan said that after more than half a year of technical research and optimization of grayscale implementation, a face recognition technology suitable for outdoor environments was developed, and an interlocking authentication verification process was set up to ensure the security of the pickup.
According to the person in charge of Fengchao, regarding the safety issue, the background of Fengchao Intelligent Cabinet will combine the techniques of face quality assessment and living body detection to ensure the safety of the user's “brushing faceâ€. In addition, they will also provide face information update function, allowing users to turn off the "brush face picking" function, or update existing face information to achieve a more accurate "brush face" effect.
Is “brushing face†expected in the future?
In the industry's view, "painting the face to take delivery" is a new thing, and it takes a certain process to push it to the market. The public's willingness to operate and privacy considerations for face entry may affect the usage of the feature to a certain extent.
Fengchao Marketing Department said that the overall "brushing face pickup" may have a certain time in the acceptance of the public, but I believe that as long as the user has sufficient confidence in security and privacy, these are not problems, Fufeng The nest will do more exploration on more black technologies.
The rookie also said that in the scene of the temporary storage of the parcel, "brushing the face to take delivery" takes into consideration the safety and convenience. And with the popularity of “brush face payment†and “brush face security checkâ€, the acceptance degree of “brush face pickup†will also increase accordingly.
The reporter learned that many companies would claim that their accuracy rate exceeds “99%†when measuring face recognition capabilities. In this regard, some experts pointed out that the accuracy rate here refers to the scores achieved in some world-renowned face database comparisons, but in reality, this accuracy is greatly reduced.
However, this does not mean that the technology must be 100% accurate before it can be used. Ms. Tian, ​​a technician who is engaged in pattern recognition, said that there is no perfect technology in the world. Any technology has error rate and flaws, but if it is in a specific scenario, the accuracy of the technology can meet the requirements and errors. The risk can be tolerated, then it has the value of promotion.
Some industry insiders pointed out that the popularization of such intelligent express cabinets will greatly save the working hours of express delivery personnel, improve work efficiency, and reduce a series of cumbersome and time-consuming work such as door-to-door delivery and sign-off. The arrival is not only convenient for consumers, but also a huge improvement for the logistics industry.
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