The difficulty in promoting smart locks lies in how to make users feel value for money.

Driven by favorable factors such as government support, advancements in artificial intelligence, and growing consumer awareness, China's smart lock industry is set for rapid growth. It is estimated that by 2020, sales of smart door locks in China will surpass 32 million units. Industry clusters consisting of accessory suppliers, technology providers, manufacturers, IoT companies, and security firms are also expected to become more mature and well-established. Recently, some users have expressed concerns: although smart locks are heavily promoted across major media, many feel the urge to install them. However, the price is quite high—on platforms like JD.com, some models cost tens of thousands of yuan, while even cheaper ones can reach several thousand. On average, a smart lock costs around 3,000 yuan, which many find too expensive. Others have compared it to smartphones. For example, Apple iPhone 7, Samsung S8, or Huawei Mate9 all cost over 5,000 yuan, while entry-level smartphones are available for around 1,000. In comparison, smart locks seem even pricier, leading some to question why they are more expensive than phones. In response to these concerns, we first explore why consumers perceive smart locks as more expensive than smartphones. Then, we explain the reasons behind their higher cost. First, smartphones are fast-moving consumer goods, essential for communication, socializing, and daily tasks. They also reflect personal status and are always carried with the user. Every new model is heavily advertised with innovative features. Smart locks, on the other hand, are often seen as hardware or construction materials. They don't require frequent updates, and once installed, they stay in place for years. Most people use mechanical locks for over a decade and are used to them, thinking that a smart lock is just an electronic version without much added value. Therefore, the biggest challenge for smart locks is changing user habits. Manufacturers need to promote them more effectively, emphasizing that the technology involved is just as advanced as in smartphones. Now, let’s look at why smart locks are priced higher than smartphones. Smart locks integrate modern technologies like cloud computing, IoT, and internet connectivity. They offer multiple unlocking methods—fingerprint, facial recognition, mobile apps, and more—eliminating the hassle of carrying keys. Additionally, smart locks must operate in harsh outdoor environments year-round, unlike smartphones, which are mostly kept indoors. This requires them to be durable and resistant to extreme temperatures, humidity, and salt exposure. As a high-tech product, smart locks are designed with strict quality standards due to their direct impact on safety and security. From raw materials to production and testing, every step is carefully controlled. So, in terms of technology and quality, smart locks are not inferior to smartphones. In fact, their requirements are often stricter, which justifies their higher price. If you still think smart locks are too expensive, consider this: a 3,000-yuan smart lock spread over 10 years costs about 0.82 yuan per day. A 3,000-yuan smartphone, used for two years, costs about 4.1 yuan per day. Which one is more valuable? Beyond the price, smart locks offer enhanced security and convenience, making them a worthwhile investment for a safer and smarter home.

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