![<?echo $_SERVER['SERVER_NAME'];?>](/template/twentyseventeen/skin/images/header.jpg)
When we rack our brains for product and enterprise positioning and concept development, we can think more about the product itself, and create a combination of core products, product characteristics and concepts. The core products provide consumers with use value, and The value outside is the consumer's enjoyment value (we often call it added value). From this point of view, cabinet enterprises should clarify their primary and secondary relationships, and at what stage and what product marketing strategy should be adopted to meet the real needs of the market.
From the historical experience, the pricing of products will directly affect the sales of products. Price and value are two different concepts. The price positioning of cabinet products is basically determined from the product itself. The most direct expression is the material. The plate used is certified by ***, and the hardware used is from *** International. famous brand…. They are trying their best to promote the benefits of famous brands. Selling their own products in their showrooms is not as good as saying that many cabinet companies are doing "marry clothes" for others. Many brands have lost their viability and can only rely on these to prove their level. Natural pricing is rising. However, they overlooked a very serious problem. The company has no "heart", and it is useless except to spread the benefits of others.
The price positioning system is divided into two parts, one is the price of the product: including a series of visible costs such as material cost, labor cost, packaging cost, so far this part of the quotation system has been the basis of product quotation; one is the price outside the product , That is, added value. Possessing added value means having more value advantages than others. If only relying on the product value of international famous brands to support the scene, then this will be a hopeless enterprise. Chinese companies are good at learning, but imitation is more than that. An enterprise is an international element from head to toe. The background is joint ventures, designers from abroad, equipment, products, concepts, names, including marketing and expression. Blue internationalization. So many of our companies are not "hearted" and have been stolen by internationalization.
Many countries have imported cabinet products from China. In addition to seeing that our products are good, they are cheap. No matter how bad the creative design, will use Chinese products? By the way, they are used for branding, relying on the brand, and doubling the value of the product. They are really fooled by international channel vendors. Chinese cabinet enterprises do not have to imitate and copy, to be a true self, to summarize their own cost advantages, it is okay to do well, and live a good brand life. In addition to pursuing economic returns, we must also pay attention to the construction of added value. The enterprise's "heart" is the concentrated crystallization of the entire team. There is no reason why China's cabinet companies cannot do it.
A promotional mix is ​​a market interaction that aims to involve a wider range of consumers in the entire product sales process, provide affordable products to target consumers on a regular basis, and ultimately facilitate transactions. The promotion of the Chinese cabinet industry has not yet formed a system. Price promotion and buying promotion have become the trend. The promotion time is generally concentrated during the holidays. The form and time of the promotion are basically the same, but as far as the promotion of the cabinet industry is concerned, Certain benefits can be achieved in the above, but the shortcomings are mainly in the control of promotion, including the formulation of promotion plans, the combination of promotion types and the cost of promotion. Advertising, staff promotion and public relations, the most used in the cabinet market at present is the storefront (staff) promotion form. The main consideration is that it can produce a direct effect without too much cost. Although some companies are able to implement various combinations of promotional methods, including investment in media advertising and the implementation of various engineering projects, they are not systematic enough.
From the historical experience, the pricing of products will directly affect the sales of products. Price and value are two different concepts. The price positioning of cabinet products is basically determined from the product itself. The most direct expression is the material. The plate used is certified by ***, and the hardware used is from *** International. famous brand…. They are trying their best to promote the benefits of famous brands. Selling their own products in their showrooms is not as good as saying that many cabinet companies are doing "marry clothes" for others. Many brands have lost their viability and can only rely on these to prove their level. Natural pricing is rising. However, they overlooked a very serious problem. The company has no "heart", and it is useless except to spread the benefits of others.
The price positioning system is divided into two parts, one is the price of the product: including a series of visible costs such as material cost, labor cost, packaging cost, so far this part of the quotation system has been the basis of product quotation; one is the price outside the product , That is, added value. Possessing added value means having more value advantages than others. If only relying on the product value of international famous brands to support the scene, then this will be a hopeless enterprise. Chinese companies are good at learning, but imitation is more than that. An enterprise is an international element from head to toe. The background is joint ventures, designers from abroad, equipment, products, concepts, names, including marketing and expression. Blue internationalization. So many of our companies are not "hearted" and have been stolen by internationalization.
Many countries have imported cabinet products from China. In addition to seeing that our products are good, they are cheap. No matter how bad the creative design, will use Chinese products? By the way, they are used for branding, relying on the brand, and doubling the value of the product. They are really fooled by international channel vendors. Chinese cabinet enterprises do not have to imitate and copy, to be a true self, to summarize their own cost advantages, it is okay to do well, and live a good brand life. In addition to pursuing economic returns, we must also pay attention to the construction of added value. The enterprise's "heart" is the concentrated crystallization of the entire team. There is no reason why China's cabinet companies cannot do it.
A promotional mix is ​​a market interaction that aims to involve a wider range of consumers in the entire product sales process, provide affordable products to target consumers on a regular basis, and ultimately facilitate transactions. The promotion of the Chinese cabinet industry has not yet formed a system. Price promotion and buying promotion have become the trend. The promotion time is generally concentrated during the holidays. The form and time of the promotion are basically the same, but as far as the promotion of the cabinet industry is concerned, Certain benefits can be achieved in the above, but the shortcomings are mainly in the control of promotion, including the formulation of promotion plans, the combination of promotion types and the cost of promotion. Advertising, staff promotion and public relations, the most used in the cabinet market at present is the storefront (staff) promotion form. The main consideration is that it can produce a direct effect without too much cost. Although some companies are able to implement various combinations of promotional methods, including investment in media advertising and the implementation of various engineering projects, they are not systematic enough.
Seeking interaction with the market is not just a matter of terminal outlets, it is a matter that concerns the three parties of enterprises, individuals and institutions. When formulating the company's annual sales promotion plan, there must be regulations on the sales promotion method, the cost of the sales promotion, the time of the sales promotion, the products promoted, the target groups for the sales promotion, and the sales settlement. Promotion is the interaction between the enterprise and the market. The market includes individual consumers, the media, the government, and various commercial institutions. These must be targeted, that is, quantify the amount of marketing. Promotion is an integral part of an enterprise's marketing plan. A good promotion method can increase the operating income of an enterprise by more than 20%. As a late-stage cost input for the operation of the enterprise, promotion is responsible for stimulating consumption potential. One is to increase the visibility of the enterprise; the second is to increase the number of consumer audiences; the third is to increase turnover. The formulation of promotional strategies should be based on the stage of brand development.
At the same time, the promotion is further divided into: one is the brand image type promotion strategy (based on public welfare), including emotional promotions for specific festivals, such as Teachers ’Day and Mother ’s Day, and gifts for public welfare institutions; one is the product Promotional strategies (economic benefits), discount coupons, discounts, gifts, reward packaging, group purchases, prize sales, limited-time purchases, limited purchases, POP promotion, discounts, sample cuts, specials, etc. How to make good use of these sales promotion methods depends on the strength of the enterprise and a deep grasp of the market to be in place.
Channel, that is, channel strategy, this is a must-store point for enterprise products to consumers. It mainly includes three aspects: one is warehousing; the other is the sales outlet; the third is the logistics system, and there must be between the three A very strong management organization team to plan it. The cabinet is a product with dual characteristics of home appliances and home. Due to its too large product form, it is difficult to enter the home appliance stores like Gome and Suning. However, because of its pursuit of overall effects and uniqueness, the monopoly chain model has only operated so successfully. Only building materials supermarkets and home stores can have their stores, but it inevitably brings a series of problems. Entering this hypermarket requires a huge amount of store deposits, and the settlement of the goods payment has seriously affected the corporate capital chain. Inflows, the high cost of goods distribution also poses a huge problem for enterprises. Only by selling more products can effective performance be guaranteed, otherwise the income will not be enough.
The channels of Chinese cabinets are too singular and not systematic enough, but from the perspective of the functional attributes of the cabinets, he can enter two channels. One is the building materials supermarket, which has become possible and mainstream; the other is the home appliance store, but currently only Haier, A small number of home appliance brands such as Shuaikang and the boss did not produce good results. The cabinet, as a carrier of some home appliances, also has the function of electrification, so it has no reason not to enter such a store. In a certain sense, it relies on similar Gome And Suning's home store will become a trend, it is entirely possible to change the structure of the store slightly. In the future, there will be a channel model in which chain stores (a street of cabinets), building materials supermarkets and home stores coexist, but one can imagine that this is the most wanted thing for many home appliance brands. At the same time, due to the current upgrade of the function of the cabinet channel, the cabinet store not only includes cabinet products, but also includes various home products such as wardrobes, bath cabinets, and TV cabinets. Therefore, for the home appliance channel, the homebuilding market is more timely, but as A single cabinet product can be considered when entering the home appliance channel.
It can be seen from this that China's cabinet industry is still at the grassroots level of marketing, and it has not done a 4P strategy. It is not perfect in all aspects. Many problems of most enterprises in the industry are not mature enough in the entire marketing chain and are still in the process of exploring , Everything needs to be further improved.
For more furniture information , go to http://news.gojiaju.com/
                  Welcome to provide news interview clues Advertising / News Hotline Transfer 8004 QQ 543178208
From a simple cooking tool, gradually evolved into both use and artistic value of household items.The classification and function of Kitchen Knives are more and more detailed, from the era of a Kitchen Knife fighting the world, developed into today's special combination of knives.We can provide customers all over the world with the best quality and colorful Plastic+TPR handle paring knives,also we can customize different paring knives according to the living habits of different countries.
Stainless Steel Paring Knife Sets,Tpr Handle Paring Knife,Tpr Knife,Tpr+Pp Handle Paring Knife
HONG TAO KITCHEN INDUSTRY CO.,LTD , https://www.htkitchenware.com