Ceiling companies write a new chapter in marketing

In today's competitive market, ceiling companies are increasingly aware of the importance of brand promotion. Many have started leveraging celebrities or public figures to endorse their brands, a strategy that has gained popularity in recent years. However, the concept of "implantable" advertising still remains underutilized by many integrated ceiling companies. Last year, Kibley experimented with this approach by embedding its brand into the film “101 Proposals,” giving it a taste of sub-embedded marketing. This year, Kelan followed suit by incorporating its brand into a parent-child themed documentary. Upon observing these ads, one can't help but notice the lack of creativity and originality from ceiling companies when it comes to such campaigns. Implantable marketing can take various forms, including image implantation, scene implantation, dialogue implantation, and episodic implantation. The platforms used for these ads also vary widely, from films and TV shows to newspapers, magazines, online games, mobile messages, and even novels. A classic example is the line from the movie “Forrest Gump”: “One of the best things about seeing the President is that you can drink Peng Quan’s soda.” This is an example of a "white implant," where the brand is directly mentioned through dialogue. While this method is straightforward, it can sometimes come across as forced or intrusive, especially if not well integrated into the story. In the “James Bond” series, the character's association with luxury cars like Aston Martin has become iconic. This is a form of image implantation, where the brand is seamlessly tied to the character’s image, resulting in effective and memorable advertising. Another notable example is the Chinese drama “The Rumor,” which not only boosted the careers of actors like Sun Yi but also helped promote East Ejiao. The brand became a central element in the storyline, appearing frequently in dialogues and scenes, making it highly visible and impactful. Scene implantation involves featuring a brand's visual elements or products within the setting of a story. Companies like Kepler and Kaylan use this technique to subtly place their brands in media content. While this method is more static compared to others, it tends to be less noticeable and often more cost-effective. Looking ahead, the market for implanted advertising is already well-established in many foreign countries, with mature techniques and significant investment. In China, while the industry is growing, there is still much room for improvement. Only a few successful examples exist, and integrated ceiling companies must continue exploring new ways to gain visibility across different platforms. Finding the right timing and media is crucial for successful embedded marketing. As the industry evolves, companies that adapt creatively and strategically will be better positioned to stand out in a crowded market.

Flat Washers

Flat Washers,Quality Washers,Buy Flat Washers Online

JIANGSU CHENG AO METAL TECHNOLOGY CO., LTD , https://www.chengaostainlesssteel.com