The 28th Shenzhen Furniture Exhibition Opens High-end Brands

The 28th Shenzhen International Furniture Fair took place from March 19 to 22 as planned. Compared to previous editions, the exhibition layout was further refined this year. A new section was introduced, including the Suite Furniture Pavilion, Italian Furniture Pavilion, Original Design Furniture, High-End Custom Furniture, Original Soft Sofas, and Postmodern Solid Wood Production Areas. In addition to these expansions, the fair also launched its first High-End Engineering Furniture Customization Fair, introducing dedicated areas for custom furniture to showcase renowned brands like Alexandria and Golden Phoenix. In addition to showcasing the latest Chinese-style brand furniture of 2013, this edition of the Shenzhen Furniture Fair made its debut with well-known Italian design brands and high-end custom furniture from both domestic and international markets, offering a glimpse into future trends in the home furnishings industry. In Shenzhen, experience Italian luxury up close. Every April, over 300,000 visitors flock to the Milan International Furniture Fair, witnessing and purchasing top-tier furniture designs. However, for many years, Chinese buyers were rarely seen at this global "Olympic" event. This is about to change. From this spring onwards, you no longer need to fly to Milan to enjoy Italian luxury furniture — you can experience it firsthand in Shenzhen. The 28th Shenzhen International Furniture Fair will feature VIPITALY, bringing brands such as LAMBORGHINI, PAOLO LUCCHETTA, FORMITALIA, Eziobellotti, VOLPI, ANTICOBORGO, and others to showcase the essence of Italian lifestyle. VIPITALY, in collaboration with over 40 Italian high-end home furnishing brands and top Italian design teams, promotes advanced, high-quality lifestyles globally. They have established long-term partnerships with renowned Italian design companies like CLAUDIONARDI & STUDITALIA. Their focus is on evolving lifestyles and people's inner needs, emphasizing the new logic of modern living. As Uberto, a famous writer and art critic, once said, “If other countries have design theories, Italy has a design philosophy, perhaps even a design thinking system.” This kind of design transcends time, continuing to exude innovation even after years. VIPITALY is committed to providing top-tier overall home solutions, continuously creating and leading a new model for the Chinese home furnishing industry. It aims to gradually integrate the essence of Italian culture and world-leading lifestyle concepts into daily life, effectively implementing the concept of “Italian Style in China.” Today, entrepreneurs in Shenzhen no longer need to travel to Milan to experience the best of Italian home culture products. The Advanced Engineering Customization Museum explores new industry needs. On January 25, the Shenzhen Furniture Industry Association and the China Institute of Interior Design Branch (CIID) Shenzhen Committee held a special event at the Shenzhen Furniture Research and Development Base. Focusing on breaking the current impasse in the furniture and interior design industries, they discussed how to provide better engineering support through customization. Both parties benefited greatly from the discussions held during the Shenzhen International Furniture Fair in March 2013. The Shenzhen Furniture Association plans to continue hosting similar events to cultivate the customized engineering market and promote the development of the industry. Unlike previous exhibitions, this year’s fair introduced the first High-End Custom Furniture Pavilion. It served as a bridge for communication between high-end designers and enterprises, introducing strong brands like Golden Phoenix and Givenchy, setting a new trend in the industry. Customized furniture allows companies to treat each consumer as a separate market segment, enabling them to design and manufacture unique furniture tailored to individual preferences. It can be divided into residential and engineering custom furniture. Although customized furniture has been in the country for over ten years, it is still an emerging industry, accounting for about 10% of the entire furniture market, with huge potential for growth. The advanced engineering custom furniture sector is gaining more attention. Many high-level public spaces are dominated by well-known designers who often have specific themes, requiring unique materials and craftsmanship. Many designers struggle to find companies that can realize their vision, such as old boat wooden furniture. Shenzhen furniture companies have focused on solid wood design and carved out their own path in the solid wood furniture field. Many have comparable design and production capabilities to those abroad. High-end and personalized demands have become an unstoppable market force. At the 2013 Shenzhen Exhibition High-End Custom Furniture Pavilion, whether it was new products or classic series, one could see the quality of American-style high-end custom-made furniture designed by the designer. Open up suites to unify the overall high-end image. With the improvement of living standards, people have higher expectations for interior furniture. Suite furniture technology has diversified according to people's needs. This year's Shenzhen International Furniture Fair launched a Suite Furniture Pavilion. All exhibition halls followed uniform decoration and building height standards, from living room furniture to exhibition hall design and decoration, offering a fresh visual experience. As consumers' awareness of fashion and environmental protection increases, furniture, as a fashionable product, incorporates concepts of style, color, lines, materials, and aesthetics. Good furniture not only creates a comfortable living environment but also becomes an artwork rich in cultural meaning and life interest. It carries a strong sense of time and popularity. According to reports, the development of furniture products must be marketable, and what consumers need is what the market demands. Currently, the homogenization of the furniture industry is a serious issue. Suite furniture should be based on materials, craftsmanship, image, and management, taking an innovative approach to stand out in the competitive market. Continue to focus on original design. China's furniture industry has developed for over a decade, and original design remains an important yet challenging topic. As China transitions from a manufacturing giant to a design leader, original design plays a crucial role in helping products and brands reach the international market. At the 28th Shenzhen International Furniture Fair, an Original Design Furniture Exhibition was set up to showcase the works of many famous domestic designers and introduce their design philosophies. Products like Hou Zhengguang’s “How Many” and Liu Linian’s fine displays were featured at the event. There are many challenges in promoting original design. Entrepreneurs often face difficulties. On one hand, the cost of original design is relatively high; on the other hand, recognition of originality in China’s current industrial environment still needs improvement. Issues like plagiarism and poor post-complaint management have made Chinese original design a sensitive topic. Many renowned designers will also discuss the future development of original design furniture with entrepreneurs, aiming to inspire innovation and growth in the industry.

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