The 28th Shenzhen International Furniture Fair took place from March 19 to 22 as planned. Compared to previous editions, the exhibition layout was further refined this year, with several new major sections introduced. These included the Suite Furniture Pavilion, Italian Furniture Pavilion, Original Design Furniture, High-End Custom Furniture, Original Soft Sofa Area, and Post-Modern Solid Wood Production Zones. Additionally, for the first time, the fair launched a high-end engineering furniture customization fair, aiming to bring in strong brand companies like Alexandria and Golden Phoenix.
In addition to showcasing the latest Chinese-style brand furniture of 2013, this Shenzhen Furniture Fair made its debut with well-known Italian design brands and international and domestic high-end custom furniture, offering a glimpse into future trends in the home market.
Visitors in Shenzhen can now experience Italian luxury brands up close. Each April, over 300,000 visitors flock to the Milan International Furniture Fair to witness and purchase top-tier furniture designs. However, Chinese buyers have traditionally been rare at this global event. This year, that trend is changing. Without needing to fly to Milan, visitors can now enjoy Italian luxury furniture right here in Shenzhen. The 28th Shenzhen International Furniture Fair features VIPITALY, which brings brands such as LAMBORGHINI, PAOLO LUCCHETTA, FORMITALIA, EZIO BELLOTTI, VOLPI, and ANTICOBORGO, offering a taste of Italian lifestyle and design.
VIPITALY, in collaboration with over 40 Italian high-end home furnishing brands and top designers, promotes advanced, high-quality lifestyles worldwide. They have established long-term partnerships with renowned Italian design companies like CLAUDIONARDI & STUDITALIA. According to Uberto Aiello, a famous writer and art critic, Italy's design philosophy goes beyond aesthetics, embodying a deep-thinking system that continues to inspire even years later. VIPITALY aims to bring the essence of Italian culture and global lifestyle concepts into daily life, promoting the "Italian Style China Change" initiative.
The Advanced Engineering Customization Museum explored new industry needs. On January 25, the Shenzhen Furniture Industry Association and the China Institute of Interior Design Branch (CIID) held an event at the Shenzhen Furniture Research and Development Base. Focused on breaking the current impasse between the furniture and interior design industries, they discussed how to support custom engineering solutions. The event took place during the Shenzhen International Furniture Fair, and both sides benefited greatly from the discussions. The association plans to hold more such events to cultivate the custom engineering market and promote industry development.
Unlike previous exhibitions, this year’s fair introduced the first high-end custom furniture pavilion, creating a communication bridge between designers and enterprises. Brands like Golden Phoenix and Givenchy were showcased, setting a new trend in the industry. Customized furniture allows companies to treat each consumer as a unique market segment, enabling them to create personalized products based on individual preferences. It includes residential and engineering custom furniture.
Although customized furniture has been present in the country for over a decade, it remains an emerging industry, accounting for about 10% of the total furniture market. With growing demand for high-end and personalized furniture, the industry is gaining more attention. Many public spaces are now dominated by designer-themed furniture, requiring special materials and craftsmanship. Shenzhen furniture companies have excelled in solid wood design, achieving competitive levels globally. High-end custom furniture is becoming an unstoppable market force.
This year’s Shenzhen International Furniture Fair also introduced a suite furniture pavilion, where all exhibition halls followed uniform decoration and building height standards. From living room furniture to overall design, the pavilion offered a fresh visual experience. As consumers become more conscious of fashion and environmental protection, furniture is incorporating these values in style, color, and materials. Quality furniture not only creates a comfortable living space but also serves as an artistic expression with cultural depth. The fair highlighted the need for innovation in materials, craftsmanship, and branding to stand out in a competitive market.
The fair also focused on original design, with a dedicated exhibition showcasing works from renowned Chinese designers. Hou Zhengguang’s “How Many†series and Liu Linian’s fine displays were among the highlights. Despite challenges such as high costs and limited recognition, original design remains crucial for the industry’s growth. Many designers participated in discussions to explore the future of original design furniture and address issues like plagiarism and poor management.
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