Zenghui hardware products fists furniture ASEAN market

Zenghui Hardware Factory, a professional manufacturer of furniture fittings, has recently adopted the ASEAN market for its top-quality furniture fasteners and hardware, especially the four-jaw nut, cross hole nut and iron nut.

Shunde, Guangdong, which is known as the furniture capital, has achieved double-digit growth in furniture exports from January to April 2012, which is higher than the overall growth rate of exports by 8.5 percentage points over the same period. Among them, the export of ASEAN 19.31 million US dollars, a substantial increase of 44%. This trend has also emerged in related accessories used in furniture. Zenghui Hardware Factory is one of the beneficiaries.

It is understood that Zenghui Hardware Factory is a well-known manufacturer specializing in the production of furniture accessories and fasteners. It mainly deals in four-claw nuts (four-cornered nails), rivet nuts, internal and external teeth nuts, iron plate nuts, cylindrical nuts, horizontal hole nuts, and connecting plates. Nuts, T-nuts (T-caps), and splint nuts. The company mainly sells domestic products and exports 30%. However, in the first half of this year, the export share has increased to 40%.

Since 2012, affected by the economic downturn in foreign countries, the Chinese economy has slowed down and domestic demand has been sluggish. However, Zenghui Hardware's furniture fasteners are popular in overseas markets, especially in Malaysia, Thailand, Vietnam and other ASEAN countries.

According to industry insiders, after the full launch of the China-ASEAN Free Trade Area, ASEAN has become an important market for furniture exports from Guangdong and a new growth point for furniture exports; at the same time, ASEAN’s demand for furniture materials such as fasteners is also huge. . With its excellent quality and reasonable price, Zenghui hardware quickly became popular in the ASEAN market. According to Wang Hongbin, head of Zenghui Hardware, in the first half of this year, only four-legged nuts, horizontal-hole nuts, and iron-nut nuts achieved a 20% increase.

In fact, in addition to ASEAN countries, India, Iran and other countries have not reduced our demand for furniture screws because of the economic downturn. This may not only be related to the high cost performance of our products, but also closely related to the services we provide. All the time, whether it is domestic customers or foreign customers, we have always uphold the business philosophy of integrity. As long as we promise the customer something, even if we lose money at the end, we will honor it.

Although the domestic market demand was weak in 2012, Zenghui Hardware's furniture fasteners did not decline as a result, but maintained steady growth. In the future, our focus will still be on the domestic market, but we will increase our efforts to open up foreign markets, especially the ASEAN market as well as some emerging markets. Wang Hongbin pointed out.