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Recently, there have been two news in the furniture and bathroom industry in the pan-home industry that have caused widespread concern among the media and consumers. One is the upscale furniture brand Da Vinci furniture fraud incident. According to media surveys, quite a few of the high-priced furniture sold by Da Vinci are not produced in Italy, but in Dongguan, Guangdong. The raw materials used are not the declared expensive solid wood but polymer resin materials; even some consumers buy The Da Vinci furniture was tested as a substandard product. The other is the recent “Quality Gate†incident of Sichuan Emperor Sanitary Ware. According to reports, the "Emperor" new material high-end toilet that was purchased for five or six thousand yuan was cracked after more than three months. The dealer said that the manufacturer was not "product misuse" and decided that it was not a product quality problem. Return. “Open! Not a product quality problem, I am unlucky!†In the repeated insistence of consumers, the seller opened the emperor’s toilet on the spot, and the outer layer of the so-called “new material†wrapped inside, the foamy filler inside. And in the middle is a wooden stick that is several tens of centimeters long, and the bottom is a layer of material similar to a cement board. These two "quality door" events, although different in the industry, are similar in nature and essentially the same. It reflects that under the current profit-seeking instinct, the impetuous mentality is on the rise. It seems that we are all diluting a very common but extremely important factor in the production and operation of a company - quality. Due to the increasingly fierce competition, many companies have shifted their focus – product quality – to other places in order to surpass their rivals. It is not the pursuit of excellence to create quality products, nor is it a constant quality of casting, it seems that quality has retreated. Manufacturers and businesses have taken more time and energy to focus on marketing, customer, public relations, and engineering markets, but it is difficult to concentrate on the production of high-quality products. Even if there is a problem with the quality of the product, it will cover up, shirk responsibility, and even take a nap. Consumers are not experts, and they have little knowledge of bathroom products. If they have problems, they are often obeyed by the explanations of manufacturers. Buying the fine that is not sold, this is the way of doing business, but also the ability to fool consumers. Therefore, the impetuous mentality has made ceramic sanitary ware enterprises lose their direction and nature. Whether we are producing quality products that are satisfactory to consumers and satisfying the quality standards, are they derived from Huaxia Ceramics Net Products, or are they produced with great care, but focus on the later patching and repairing defects? Product quality (quality) is the basis for the survival and development of an enterprise. This is the unchanging truth of the past, and has undergone countless tests for thousands of years. In the face of current material desires and private opinions, ceramic sanitary ware enterprises must adhere to their own bottom line. In any era and in any society, the fundamental appeal of consumers to products is the same. The quality of products will not be weakened or reduced with the progress of society, the development of science and technology, and the changes of the times. Especially in the new historical period of China's ceramic sanitary ware industry to promote the "from big to strong, rely on new and strong", to create an internationally renowned brand standing on the backbone of the world, the backbone of the world, and more need to be uncompromising and meticulous. The foundation of excellence and excellence. There is a problem with product quality, not only the issue of integrity, but also the problem of business philosophy and ideas. If we want to operate our company into a century-old store, we will put the quality of our products in the first place. From Da Vinci furniture to imperial sanitary ware, all of them have fallen in the quality of their products. This will cause huge damage and incalculable losses for the growth of enterprises and brands. For product quality problems that have occurred in the ceramic sanitary ware industry in recent years, including similar problems in other industries, we should take the lead and think deeply. If we are not insisting on the quality of products, but the profits, customers, shareholders, and even the first name and honorary title of the virtual name, can our ceramic sanitary ware enterprises come to a hundred years? If we are not insisting on product quality, but production, export volume, consumption, and per capita possession, the world’s number one is a “Made in China†ceramic power with no solid foundation. In the end, “China’s creation†ceramic power will not become In reality, the internationally renowned national ceramic sanitary ware brand will not be born. From Da Vinci to Emperor Sanitary Ware, the warnings and vigilance given to us are timely, necessary and precious. It is the alarm that we repeat the mistakes. We must cherish them. Although such an event seems to be far away from some of our ceramic sanitary ware companies, in order not to fall on our own, we have to see why people fall to the ground – the lesson is also a valuable asset, no matter which industry it is in.
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