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On the 29th, the reporter learned that the home market, which was the peak season for sales, was very deserted. Many stores reflected the market saturation and real estate regulation, and their business was too difficult to do.
On the afternoon of the 28th, when there were a lot of people on the weekend, there were very few customers in a shopping mall in the furniture city of Sanba Road. “At the end of October last year, the business began to slump.†Wang Chunrong, who has been engaged in the home furnishing industry for many years, said that since the real estate regulation last year, there have been fewer people buying houses, and the home industry is not booming. “2000-2006 was the best time for business. At that time, customers who bought furniture lined up at the market gate and waited for the delivery driver.†Wang Chunrong said that he hired four or five drivers, and the scheduled goods often did not enter the store. Was bought by customers. Now the business is not as good as one year, and the shopping malls are unpopular at the weekend. The turnover is reduced by one-third compared with the same period of last year. “The one who sold the TV cabinet in the previous one did not open it in a week.†In addition, people lived. The improvement of the level and the strengthening of brand awareness are also one of the reasons for the low-end home city downturn.
In a large home shopping mall in West Road, in order to attract popularity, the mall launched a special offer such as “replacement for 5% for old tradeâ€. The reporter learned that this home shopping mall is mostly engaged in the sale of branded household goods. "We are mostly for medium and high-end customers." A staff member said that in the three days of National Day last year, each shop said that it could sell more than 200,000 yuan of goods. This year, the National Day holiday of seven or eight days sold only 150,000 yuan. about.
“A few years ago, every household had to change furniture and make renovations. There were also a lot of customers coming from the county. Now there is more to do this, and the county has also opened a home city.†Many merchants reflect that the home building materials market is too saturated and saturated. The market has led to increased competition between industries.
On the 29th, the reporter saw a lot of information on the rental of shops in the door of the Dessert Decoration Materials Market in Dezhou. Many individual merchants in the market chatted at the door or played video games to pass the time. The reporter contacted Mr. Li, the landlord of the rental shop. Mr. Li told the reporter that because of the sluggish industry, it was difficult to stop the business of a certain brand of ceiling dealers who rented a house before. "Now the business is not good, the new business is not easy to find, and the notice of the rental shop has been posted for more than half a month and no one has contacted."
"This year's market is indeed not as good as in previous years." Dai Shenghua, president of Dezhou Furniture Association, said that the main reason for the depression of the Texas home furnishing industry this year is that the country has implemented the regulation and control policy on real estate since last year. The cold weather in the real estate market directly affects the home furnishing industry.
In addition, the market is also a “disappearance†after the rapid expansion of the industry market than in previous years. “This year, there are 50 or 60 home stores in Guangde City, and in the past five or six years, there were only a dozen in the urban area.†The sellers are expanding blindly, and the consumer groups are certain, which will inevitably lead to competition within the industry. Intensified, many dealers or manufacturers often choose to lower prices in exchange for customers. "Now the manufacturers and distributors are hard." According to Dai Shenghua, there is a possibility of industry reshuffle in the Texas home furnishing industry in the future.
On the afternoon of the 28th, when there were a lot of people on the weekend, there were very few customers in a shopping mall in the furniture city of Sanba Road. “At the end of October last year, the business began to slump.†Wang Chunrong, who has been engaged in the home furnishing industry for many years, said that since the real estate regulation last year, there have been fewer people buying houses, and the home industry is not booming. “2000-2006 was the best time for business. At that time, customers who bought furniture lined up at the market gate and waited for the delivery driver.†Wang Chunrong said that he hired four or five drivers, and the scheduled goods often did not enter the store. Was bought by customers. Now the business is not as good as one year, and the shopping malls are unpopular at the weekend. The turnover is reduced by one-third compared with the same period of last year. “The one who sold the TV cabinet in the previous one did not open it in a week.†In addition, people lived. The improvement of the level and the strengthening of brand awareness are also one of the reasons for the low-end home city downturn.
In a large home shopping mall in West Road, in order to attract popularity, the mall launched a special offer such as “replacement for 5% for old tradeâ€. The reporter learned that this home shopping mall is mostly engaged in the sale of branded household goods. "We are mostly for medium and high-end customers." A staff member said that in the three days of National Day last year, each shop said that it could sell more than 200,000 yuan of goods. This year, the National Day holiday of seven or eight days sold only 150,000 yuan. about.
“A few years ago, every household had to change furniture and make renovations. There were also a lot of customers coming from the county. Now there is more to do this, and the county has also opened a home city.†Many merchants reflect that the home building materials market is too saturated and saturated. The market has led to increased competition between industries.
On the 29th, the reporter saw a lot of information on the rental of shops in the door of the Dessert Decoration Materials Market in Dezhou. Many individual merchants in the market chatted at the door or played video games to pass the time. The reporter contacted Mr. Li, the landlord of the rental shop. Mr. Li told the reporter that because of the sluggish industry, it was difficult to stop the business of a certain brand of ceiling dealers who rented a house before. "Now the business is not good, the new business is not easy to find, and the notice of the rental shop has been posted for more than half a month and no one has contacted."
"This year's market is indeed not as good as in previous years." Dai Shenghua, president of Dezhou Furniture Association, said that the main reason for the depression of the Texas home furnishing industry this year is that the country has implemented the regulation and control policy on real estate since last year. The cold weather in the real estate market directly affects the home furnishing industry.
In addition, the market is also a “disappearance†after the rapid expansion of the industry market than in previous years. “This year, there are 50 or 60 home stores in Guangde City, and in the past five or six years, there were only a dozen in the urban area.†The sellers are expanding blindly, and the consumer groups are certain, which will inevitably lead to competition within the industry. Intensified, many dealers or manufacturers often choose to lower prices in exchange for customers. "Now the manufacturers and distributors are hard." According to Dai Shenghua, there is a possibility of industry reshuffle in the Texas home furnishing industry in the future.
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