Furniture potential and demand are left behind, single and diversified

China has become a big country in furniture production in the world, and it is also an important country in furniture consumption. China has a population of 1.3 billion, and a huge potential consumer market has attracted worldwide attention. At present, China's per capita furniture consumption level is still low. According to statistics, China's annual per capita consumption of furniture is only 5.48 US dollars, while Germany and Italy are more than 300 US dollars per capita. The market potential is inconsistent with the actual demand. China has become a major furniture manufacturing country in the world and an important furniture consumer. China has a population of 1.3 billion, and a huge potential consumer market has attracted worldwide attention. At present, China's per capita furniture consumption level is still low. According to statistics, China's annual per capita consumption of furniture is only 5.48 US dollars, while Germany and Italy are more than 300 US dollars per capita. However, with the continuous improvement of the living standards of our people, the consumption of furniture will certainly increase. If the level of furniture consumption per capita in China reaches the consumption level of the medium-developing countries, that is, the annual per capita consumption is about 20 US dollars, and the total consumption is 200 billion yuan. the above. Therefore, it is expected that there will be great potential for the Growth of furniture production in the furniture industry. But the reality is: in recent years, businesses first felt that the furniture business was not as good as it used to be, especially since the beginning of this year, consumers are more picky, less spending on the market, furniture profits are thinner, this feeling Like the butterfly effect, it began to pass from the terminal to the dealers, dealers to the malls, shopping malls to the manufacturers, as if the furniture industry in the night "the mountains and rains are coming to the wind", everyone "sings down" in the furniture industry The tendency to start from question to recognition, from the view to practice, including some nationally renowned shopping malls began to be rent-resistant, and some people began to withdraw; the market development of manufacturers began to fall into a pause, from large furniture companies to small and medium-sized furniture Enterprises, as if they were struggling overnight. With the continuous regulation of national real estate, the sales of furniture have also been challenged as never before. This phenomenon has a great relationship with the furniture industry itself, in addition to the relationship between national policies and the international and domestic environment. Now we will analyze the furniture industry together. What happened? The furniture industry has entered a period of rapid development with the pace of reform and opening up, especially in 1998. At present, the traditional sales forms of domestic furniture are as follows: First, large-scale furniture malls, where manufacturers rent furniture to sell furniture, and dealers rent space to operate furniture. The former accounts for the vast majority, and the operating varieties are mainly civilian furniture. There are office furniture. Second, the dealers self-built or rented the sales venues to completely operate in a self-operated manner. The third is the operation of specialty stores, which are generally self-operated by separate brands, mainly based on domestic large-scale production enterprises and famous foreign brands. Fourth, department stores opened up venues to manage furniture. The market structure has a single malformation. The above-mentioned several management methods are the main methods of furniture sales. However, the most important mode of operation is still the furniture mall. According to the incomplete survey and statistics of the industry experts, the current domestic furniture circulation of more than 5000m2 exceeds 2,500, more than 900 of 10,000 m2 or more, more than 500 of 20,000 m2 or more, more than 100 of 30,000 m2 or more, and more than 30 of 50,000 m2 or more. In addition, there are nearly 2 million m2 of furniture street connecting the towns of Lecong and Longjiang in Shunde, Guangdong, and the furniture market in Suzhou, with an area of ​​more than 200,000 m2, and nearly 200,000 m2 in Houjie Town, Dongguan City. Furniture Avenue and more. In short, the operating area of ​​professional furniture circulation places in China has reached 20 million m2. In addition, there are a large number of furniture stores and large department stores to manage furniture. The saturation of this kind of store is not commensurate with the actual market demand. Actually, it is caused by the explosive growth of the furniture market in recent years, especially the over-expansion of the store. The total area of ​​the stores of China’s chain store, Red Star Macalline About 6 million square meters, more than the combined area of ​​German home sales (5 million square meters). Actually, the total area of ​​its stores is more than 2 million square meters, and the rest of the stores with a total chain area of ​​about 1 million square meters are not rare. The over-expansion of the store has led to a direct result of excess store sales. At present, the volume of furniture stores in China has greatly exceeded the market consumption capacity. In addition, many hypermarkets will transfer the cost of decoration, publicity, and operation management to the merchants in the store in the form of high rents, which will cause the merchants to make ends meet, and the operation will be difficult to sustain, which will worsen the relationship between the store and the dealers. Seeking diversified market sales channels Furniture companies face a wave of "rising up the tide", in addition to being forced to withdraw, but also began to think about other channels of store accidents, such as brand alliance, e-commerce, self-built Independent store and more. As early as a few years ago, Ou Pai, Dongpeng, Nature, Wanhe, NVC Lighting, TATA Wood Door and other cross-industry building materials and furniture leading brands have been linked to sales. This year, including Marco Polo, Sophia Wardrobe, and Paco Home furnishing companies such as flooring, Zhibang kitchen cabinets, unified wooden doors, and Dongpeng sanitary wares have also begun to make similar attempts to jointly launch new products and offers. The industry’s winds and winds seem to be unstoppable. It has also been said that the rent for a 500-square-meter store in a hypermarket is enough to open an independent store of 2,000 square meters. Some big brands are starting to do more independent stores, flagship stores, and conceptual pavilions. The boss of a leading Sichuan enterprise commented: "The thing I want to do is to build a network and build my own brand with the comprehensive strength of the company. It is no longer subject to people." From the perspective of cost, the most competitive Too e-commerce. Qumei is the pioneer of e-commerce in the furniture industry. The development momentum is quite impressive. Last year, the first shot was made to make the 80 million group of the industry’s eye-catching sales group buy, and later all kinds of “mini-group”, “low-carbon group” and “lust color”. The group, until the recent "holding the group to warm up", can get good results. With the revelation of Qumei, many brands are vying to enter the field of e-commerce. Brands such as Bolognese, Gujia, Federation, and Gold Cabinets have all entered Taobao Mall, and most of them have independent online stores.

Snowmelt agent is mainly divided into two categories, one kind is potassium acetate as the main composition of organic snowmelt agent, although this kind of snow melt agent snowmelt effect is good, no corrosion damage, but its price is too high, generally only applies to the airport and other places. The other group is chlorinated salt, including Sodium Chloride, Calcium Chloride, Magnesium Chloride, potassium chloride, etc., which is known as' ice salt '. Its advantages are cheap, and the price is only about a tenth of that of organic snowmelt, but its corrosion of large public infrastructure is serious.
There are two chlorine salt snow removal effect of snowmelt agent, in addition to dissolved salts in the absorption of heat, is another role of brine freezing point is lower, so again to dissolve the salt in the water after it will be difficult to ice formation, thus is advantageous to the row of snow.
When the snow melts in water, the concentration of ions in the water rises, causing the vapor pressure of the water vapor to drop, but the solid vapor pressure of the ice remains unchanged. The ice melts in order to achieve the state of water mixing and solid vapor pressure. This principle also explains why salt water is not easy to freeze.

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