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COFCO Plaza is one of the high-end home brand distribution centers in Beijing, with international brands such as Porada, Casamania, Lema, DUVIVIER and Jesse. The reporter found that the price tag of COFCO Plaza is different, more than 80% of the products are not marked with "material", and some products have a trace of "origin" in the price tag.
Finch’s alleged “falsification†incident is like a blockbuster real estate network, which has damped consumers’ confidence in imported furniture. What is the status of the imported furniture market? How to distinguish the authenticity of imported furniture? What should I pay attention to when choosing imported furniture? At the request of the vast number of consumers, the series of reports on the "Important Furniture Market Truth Survey" was launched. The reporters from Beijing, Shanghai, Guangzhou and Shenzhen jointly visited and wanted to "pick up" the fog of imported furniture sources, so that consumers can buy genuine goods. Imported brand.
COFCO Plaza is one of the high-end home brand distribution centers in Beijing, with international brands such as Porada, Casamania, Lema, DUVIVIER and Jesse. At this station, the reporter went to COFCO Plaza for a field visit.
The reporter found that the price tag of COFCO Plaza is different, more than 80% of the products are not marked with "material", and some products have a trace of "origin" in the price tag. Among them, the store is still dominated by European brands, and most of its origin is the country of origin. On the contrary, American brands are concentrated in Southeast Asian countries such as China, Vietnam, and the Philippines.
Most product price tags are not marked with "material"
The product price tag is not marked with "material"
After a lap, the reporter found that the way the products were labeled differently, some marked the price and materials, some marked the origin, and some even did not have the price tag. But relatively speaking, the label indicates less content.
According to the "Shanghai Furniture Industry Three Guarantees Responsibility Rules", the price should be marked with Chinese name, model, origin, factory name, dealer or import agent name, grade, pricing unit, specifications, Kiev material and other signs. However, the reporter found that COFCO Plaza has entered the import brand Zhongtianlong Babu. Most of the labels have only eight items: name, place of origin, number, grade, specification, unit, retail price and supervision. Among them, a small number of commercial household black pens are handwritten with the material on the top right of the label.
A small number of commercial household black lead pens in the upper right hand side of the label indicate the material part of the price tag "origin" a modified trace from the negative three to the upper four floors, the reporter visited more than 30 imported furniture brands, of which most Italian brands, Followed by the United States, France, and German brands. Analysis of the origin of more than 300 imported brands, it is not difficult to find such a phenomenon: Italy, France, Germany brand production is relatively simple, more than 90% of the country of the brand production; and the US brand is the opposite, the production countries are mostly China, the Philippines, Central and South Asian countries such as Vietnam.
At the same time, some of the "prices" of the price tag have been modified. At the same time, the reporter found that there are signs of modification in the column of "original" of some American brand price tags. For example, in the "Americankids Beauty" store on the first floor of COFCO Plaza, a white chest of drawers in the northeast corner, the origin of the product label was changed to "Southeast Asia", but the traces of the modification are more obvious. The reporter can still see the original label as "United States". . In addition, the reporter found that most of the labels in the "Americankids Beauty" exhibition hall have been revised.
The phenomenon of discounts on imported furniture in Europe has not been unusual in the furniture industry, but the reporter found that the discount also said "country" to talk about "place of origin." It is observed that European furniture brands such as lignerroset, Porada, alessi, Roche-Bobois, etc., as usual, offer new products at a high price, and the discount is even more so far; on the contrary, American brands such as AMERICAN HOUSE and Regency Home Fnc are playing. Large discounts have even resulted in a clear price cut.
The reporter entered the "AMERICAN HOUSE" store as a consumer. The store was very deserted, and only the reporter was alone. In the obvious position in the store, the reporter saw the slogan of “five percent off to force promotionâ€. When a reporter asks about the price of a certain product, the answer given by the salesperson is "If you buy it sincerely, the price can still be properly discounted." When the reporter came to the French brand "DUVIVIER" store, when the reporter asked a question When the sofa can be "appropriately favorable", the salesperson said that "the product is already the lowest price and no longer discounted."
Finch’s alleged “falsification†incident is like a blockbuster real estate network, which has damped consumers’ confidence in imported furniture. What is the status of the imported furniture market? How to distinguish the authenticity of imported furniture? What should I pay attention to when choosing imported furniture? At the request of the vast number of consumers, the series of reports on the "Important Furniture Market Truth Survey" was launched. The reporters from Beijing, Shanghai, Guangzhou and Shenzhen jointly visited and wanted to "pick up" the fog of imported furniture sources, so that consumers can buy genuine goods. Imported brand.
COFCO Plaza is one of the high-end home brand distribution centers in Beijing, with international brands such as Porada, Casamania, Lema, DUVIVIER and Jesse. At this station, the reporter went to COFCO Plaza for a field visit.
The reporter found that the price tag of COFCO Plaza is different, more than 80% of the products are not marked with "material", and some products have a trace of "origin" in the price tag. Among them, the store is still dominated by European brands, and most of its origin is the country of origin. On the contrary, American brands are concentrated in Southeast Asian countries such as China, Vietnam, and the Philippines.
Most product price tags are not marked with "material"
The product price tag is not marked with "material"
After a lap, the reporter found that the way the products were labeled differently, some marked the price and materials, some marked the origin, and some even did not have the price tag. But relatively speaking, the label indicates less content.
According to the "Shanghai Furniture Industry Three Guarantees Responsibility Rules", the price should be marked with Chinese name, model, origin, factory name, dealer or import agent name, grade, pricing unit, specifications, Kiev material and other signs. However, the reporter found that COFCO Plaza has entered the import brand Zhongtianlong Babu. Most of the labels have only eight items: name, place of origin, number, grade, specification, unit, retail price and supervision. Among them, a small number of commercial household black pens are handwritten with the material on the top right of the label.
A small number of commercial household black lead pens in the upper right hand side of the label indicate the material part of the price tag "origin" a modified trace from the negative three to the upper four floors, the reporter visited more than 30 imported furniture brands, of which most Italian brands, Followed by the United States, France, and German brands. Analysis of the origin of more than 300 imported brands, it is not difficult to find such a phenomenon: Italy, France, Germany brand production is relatively simple, more than 90% of the country of the brand production; and the US brand is the opposite, the production countries are mostly China, the Philippines, Central and South Asian countries such as Vietnam.
At the same time, some of the "prices" of the price tag have been modified. At the same time, the reporter found that there are signs of modification in the column of "original" of some American brand price tags. For example, in the "Americankids Beauty" store on the first floor of COFCO Plaza, a white chest of drawers in the northeast corner, the origin of the product label was changed to "Southeast Asia", but the traces of the modification are more obvious. The reporter can still see the original label as "United States". . In addition, the reporter found that most of the labels in the "Americankids Beauty" exhibition hall have been revised.
The phenomenon of discounts on imported furniture in Europe has not been unusual in the furniture industry, but the reporter found that the discount also said "country" to talk about "place of origin." It is observed that European furniture brands such as lignerroset, Porada, alessi, Roche-Bobois, etc., as usual, offer new products at a high price, and the discount is even more so far; on the contrary, American brands such as AMERICAN HOUSE and Regency Home Fnc are playing. Large discounts have even resulted in a clear price cut.
The reporter entered the "AMERICAN HOUSE" store as a consumer. The store was very deserted, and only the reporter was alone. In the obvious position in the store, the reporter saw the slogan of “five percent off to force promotionâ€. When a reporter asks about the price of a certain product, the answer given by the salesperson is "If you buy it sincerely, the price can still be properly discounted." When the reporter came to the French brand "DUVIVIER" store, when the reporter asked a question When the sofa can be "appropriately favorable", the salesperson said that "the product is already the lowest price and no longer discounted."
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