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2011 has already entered the second half of the year. This half year is not optimistic for the furniture industry. The pressure from real estate regulation and control is constantly increasing. The demand in the first-line market is shrinking. The store has the most comprehensive and profound experience as the terminal platform for the home circulation industry. . At the same time, the competition between the major stores is becoming increasingly fierce.
Four major problems in the current store of furniture In the special forum of home stores held by a home media in August, relevant experts shared the furniture market survey report, and the survey showed that there are four major problems in the current store.
First, consumers' perception of furniture stores is not clear. In online and offline surveys, data obtained show that up to 60% of consumers do not have clear goals when choosing a store, and they are anxious and tangled, while only 30% of consumers are clear. Clearly know which store to go to which store to buy.
From the perspective of consumers' favored business districts, the North Third Ring and the Fourth Ring Road are the largest home purchases for consumers, and this business district is one of the earliest and most concentrated brand stores in Beijing's home business district. Followed by the East Third Ring and the Fourth Ring. The clear purchases in the minds of consumers are mainly concentrated in the mainstream stores in Beijing and the old-fashioned stores. The main reason lies in the promotion of the stores in the early stage of the purchase, and the accumulation of brands in the stores over the years. The problem that has been highlighted is that consumers in emerging stores are not sufficiently aware.
Second, for the current furniture stores, the biggest problem that consumers generally reflect is that the product homogeneity is serious, the brand structure of each big store is similar, and the design of each brand product is similar. As the sales platform and carrier of brands and products, the store reflects the homogenization of the store in the minds of consumers. As Ren Cheng, the vice president of the Real Home, said, the current market “the competitive environment is getting worse and worse. The homogenization of products has also brought about the homogenization of the stores, and the increase in the scale of the stores is far greater. As our consumption demand increases, so the diversion is more serious." Although the origin of product homogenization is not a store, but what the store can do is to select among many brands and products according to its own store positioning, so as to form its own store. Features.
Third, the survey shows that the second biggest concern for consumers is business hours, 16.88% of consumers believe that the current store's business hours are too short. It is understood that the general business hours of Beijing home stores are from 10:00 am to 19:00 pm, longer can be until 20:00, while consumers generally get off work at 17:30, the general traffic time in Beijing is 30 minutes to an hour. That is to say, for most consumers, even if they get off work, they will go to the store. When he arrives, the store will close.
Fourth, the supporting facilities are seriously inadequate, and the furniture store service is not professional. This is a relatively backward place in the home store compared to other industries. According to the survey, one of the two major facilities that consumers are most concerned about is parking spaces, and one is supporting catering. These two items are less concerned in the construction of the previous stores. Although these four points are the major problems in the current store, they also foster business opportunities. Whoever solves the most concerned issues of consumers first will occupy the market opportunity.
Four major problems in the current store of furniture In the special forum of home stores held by a home media in August, relevant experts shared the furniture market survey report, and the survey showed that there are four major problems in the current store.
First, consumers' perception of furniture stores is not clear. In online and offline surveys, data obtained show that up to 60% of consumers do not have clear goals when choosing a store, and they are anxious and tangled, while only 30% of consumers are clear. Clearly know which store to go to which store to buy.
From the perspective of consumers' favored business districts, the North Third Ring and the Fourth Ring Road are the largest home purchases for consumers, and this business district is one of the earliest and most concentrated brand stores in Beijing's home business district. Followed by the East Third Ring and the Fourth Ring. The clear purchases in the minds of consumers are mainly concentrated in the mainstream stores in Beijing and the old-fashioned stores. The main reason lies in the promotion of the stores in the early stage of the purchase, and the accumulation of brands in the stores over the years. The problem that has been highlighted is that consumers in emerging stores are not sufficiently aware.
Second, for the current furniture stores, the biggest problem that consumers generally reflect is that the product homogeneity is serious, the brand structure of each big store is similar, and the design of each brand product is similar. As the sales platform and carrier of brands and products, the store reflects the homogenization of the store in the minds of consumers. As Ren Cheng, the vice president of the Real Home, said, the current market “the competitive environment is getting worse and worse. The homogenization of products has also brought about the homogenization of the stores, and the increase in the scale of the stores is far greater. As our consumption demand increases, so the diversion is more serious." Although the origin of product homogenization is not a store, but what the store can do is to select among many brands and products according to its own store positioning, so as to form its own store. Features.
Third, the survey shows that the second biggest concern for consumers is business hours, 16.88% of consumers believe that the current store's business hours are too short. It is understood that the general business hours of Beijing home stores are from 10:00 am to 19:00 pm, longer can be until 20:00, while consumers generally get off work at 17:30, the general traffic time in Beijing is 30 minutes to an hour. That is to say, for most consumers, even if they get off work, they will go to the store. When he arrives, the store will close.
Fourth, the supporting facilities are seriously inadequate, and the furniture store service is not professional. This is a relatively backward place in the home store compared to other industries. According to the survey, one of the two major facilities that consumers are most concerned about is parking spaces, and one is supporting catering. These two items are less concerned in the construction of the previous stores. Although these four points are the major problems in the current store, they also foster business opportunities. Whoever solves the most concerned issues of consumers first will occupy the market opportunity.
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