Dreaming dreams, the national brand dream made in China

There is such a message on the Internet that “one second understands the difference between German manufacturing and Chinese manufacturing.” As a Chinese, seeing such content, while envying Germany to make rigorous precision, he hates Chinese made steel. At the same time, it can stand tall in the world like Germany. When we walked into Express Elevator, a company that has cooperated with China Manufacturing Network for 7 years, I think this dream is not far away.

Made in China Made in Germany

The person in front of us who looks like a special low-key and rigorous engineer is the deputy general manager of Jolly Elevator Co., Ltd. Xin Quanzhong. It is not yet known that the destiny has been full of Huafa, and he is radiant and exudes wisdom. In the 80s of last century, Xin Quanzhong began to enter the elevator industry after working. It took 28 years to do it. All his youth were dedicated to the elevator industry. In the same period, China introduced the first joint-venture elevator company. Before that, China had no more than 10,000 elevators. Last year, it used elevators to reach 3 million. Xin Quanzhong experienced the changes in the entire Chinese elevator industry.

When asked whether he wanted to do other work in the middle, Xin Quanzhong said: “I’ve done one thing in 28 years. I don’t understand this thing. Do you think I might go for something else? Safety, every aspect can withstand the test, to be meticulous, is responsible for the work, our generation grew up in that era, to start things have a heavy sense of responsibility."

Everyone loves watching stories in magazines. We laugh and say that Xin always tells us stories. Xin always says seriously: “I know that you need news when you are interviewing news, but I’m the one with the least stories. It’s a problem for me. It's more difficult. When I tell a story, I can't tell it. I can't tell a story. I don't need so many listeners. I'm good at elevators.” “What do you do in your spare time, in addition to the elevator?” Xin always said: "My spare time is like boiled water. It's very simple and there is almost no activity."

The other questions Xin always answered are very concise. There is one to one, without saying no, not rendering, and the data logic is very rigorous. We will promptly correct the unprofessional places. This kind of rigorous and rational attitude, this kind of The spirit of deep attachment makes us see the essence of German manufacturing. It also allows us to deeply feel the happy business philosophy of “happy delivery, long-term support”. With a rigorous attitude and fruitful work, every lift delivery becomes a The process of making happiness creates happiness for the user and allows the user to touch and enjoy happiness every day.

Good intentions to do better than just elevators

The elevator is a special equipment industry. Xin Quanzhong said that although we are doing business to market, each elevator represents the responsibility of the manufacturer, including your commitment and responsibility for production and sales to customers.

The joint venture company occupies the elevator market in China, and has not taken the joint venture route. Due to its relatively early exposure to international markets and international products, it absorbed world-class advanced technologies such as Europe, the US, Japan, and other countries, and developed its own high-tech high-tech requirements in developed countries. At present, more than 60 R&D teams have been set up, and there are a number of patents for autonomous design and management security. The cases requested and quoted by customers at home and abroad are integrated into the products through their own patented products to achieve safer products that meet the requirements of the Chinese market.

In November, we were pleased to announce new products in major regions across the country. The latest products have undergone a year and a half of test and development, and have adopted many advanced foreign and advanced technical requirements. For example, the A3 amendment UCMP (Elevator Car Unintentional Mobility Protection) of the European standard EN81 not implemented in China will be used first. On this elevator, the Chinese elevator standards do not yet have this requirement. What is the concept of accidental movement of the elevator car? It means that when the elevator is opened or there is no control, it will automatically slip into the car. Some time ago, the accident of elevators and clamped nurses in Shenzhen was caused by this. In the control system, new self-developed patented product door locks were adopted, and Australian standards were added to the products, citing Singapore's new breakthrough in design.

Apart from paying attention to the production and sales links, elevators, such special commodities, should be more importantly installed and commissioned, and later maintained and maintained. The domestic technology of the product itself is not much different from that of the international first-line brands, and maintenance and maintenance are generally lacking for domestic enterprises. Many companies are commissioning partners or subcontracted to professional maintenance companies to do so, this can save management costs, only a few major international brands have their own company maintenance. However, the elevators that just entered the international market have formed their own installation and maintenance team. At present, they have 120 engineers and technicians who can serve overseas. Expressly aims to directly target the service market to Southeast Asia, the Middle East, South America and other regions. It is precisely because of this strong maintenance team that the Express Elevator has earned its face overseas. Installation services have also become one of the core competitiveness of Express Elevator.

Take down Singapore and win the world

At the end of 2007, they learned that there was a construction project in Singapore's Housing Planning Bureau. After the engineers and technicians got the technical specifications from Singapore, the harsh conditions and requirements blinded the entire project team. Technical specifications require 400, 500 pages, and are all in English. It is very difficult for design engineers who have little experience with such English technical requirements.

In the elevator industry, Singapore’s industry standards, from specifications to technical details, are considered to be the most stringent in the world. The leadership of express elevators believes that only the most difficult bones in the market can be based on capital in overseas markets. It took the organization professionals six months to study the technical details of the design, and finally the various indicators finally met the requirements.

Although this pass was passed, new troubles came again in the sample testing session. The glass door originally considered to be able to meet the fire protection index did not meet the standards in the actual testing in Singapore and needed to replace other fireproof glass immediately, but at this time, the delivery time was imminent. Overseas sales director Ye Ruixin immediately contacted a production company in Qinhuangdao. The enterprise of fireproof glass, he rushed from Dongguan in the day and arrived in Qinhuangdao at dawn. Sitting on the side of the road to the next morning, after working at the factory, he arrived at the first time. After a half-day negotiation, Ye Ruixin signed a contract with the company. In the end, the fireproof glass doors of the Express Elevator passed the actual test of Singapore, which also brought them 1039 elevators to Singapore for export orders. This number is the largest export of domestic elevator companies so far.

After laying the foundation for Singapore, Kuaiyi’s pace in overseas has become even faster. He has developed into Australia, the Middle East, and South Africa, including Southeast Asia, Malaysia, Bangladesh, and Sri Lanka. He has now set about building markets for Russia and South America, Argentina and Brazil. In recent years, Express Elevator exports have maintained a high growth trend. According to statistics of the Customs and Excise Department, from the end of 2012 to June 2014, express elevator exports maintained an annual growth rate of over 50%, respectively exported to Southeast Asia, the Middle East, and Australia. Many countries in the Americas, for the third year in a row, are the first brands to export passenger lifts in China, and gradually erode the traditional market of foreign elevator brands.

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Throughout the interview, there was a surge of sentiments called “national brands”. China's elevator market represents the highest level of elevator competition in the world. The world's leading elevator companies have set up factories in China. The main market is also in China. China accounts for 70% of the world's annual elevator production. Foreign brands have a history of more than a hundred years. China has reached the international upper middle level in just a few decades, and foreign major brands compete for the market. Even Xin Mingzhong, who has always been low-key and rigorous, has not concealed his pride: Chinese elevators have not caught up with international elevators. For too long, the management and R&D personnel are all Chinese, but they wear a suit. If they are replaced with tunic, it is the brand of the nation and the nation.

"Is it going to be a boring elevator to do for so many years?" "Everyone will be boring and want to jump out of this circle, but once they leave, they will miss it. When you are in any industry, you will be the same. When you are young, you can be annoying, but After experiencing, like family, every day to his wife, waiting for a week to miss it, is equivalent to married this industry." To pay tribute to all older manufacturers married to the industry, with them stepping With hard work, there will be a national brand dream made in China!