"Double Eleven" special offer is strong and the home market is gearing up

In the "Double Eleven" Tmall promotion drama last year, Lin's Wood Industry and Quanyou two furniture companies set a new high online sales of furniture, among which Lin's Wood Industry won the double-eleven furniture sales champion with 160 million sales. On the eve of the event last year, 19 home stores jointly boycotted the “Double Eleven”, just in response to the trend of brand owners to use the offline store as the Tmall “Double Eleven” offline experience store. In 2014, the “Double Eleven” is coming soon. Is the home store “smelling the network as it was last year”?

Combine with each other

Online and offline profit

The Tmall flagship store of Qumei Furniture is built in the same flagship store in the same industry. It has a certain scale. It was also a good result when it was "Double Eleven" last year. Zhang Jun, the person in charge of Qumei Furniture Nanjing Store, said: "Qumei Furniture Tmall flagship store is directly managed by the group. The online and offline combination is quite close, and the product composition is constantly changing. Last year's 'double eleven', Our Tmall flagship store only sells panel furniture, and the more expensive solid wood products are sold under the online store. But now, solid wood furniture is also available on Tmall for your convenience. Similarly, online resources, The offline store can also enjoy this year's "Double Eleven". The activities of our store are following the activities of Tmall. The group has specially created a special package for the Tmall flagship store, which can also be purchased at the store. In order to capture the online and offline consumers, they can enjoy the discount."

Zhang Jun also said that in terms of the current situation, Tmall's sales volume is far less than the store. "Furniture consumption is actually experiential consumption. Most consumers are hoping to see it with their own eyes. Try it for yourself."

There are also many merchants who do not regard sales as the sole purpose of online flagship stores. Zhou Gang, head of the European cabinet, said: "The cabinets are custom service products. Although there are flagship stores in Tmall, the service still needs to be done by the store. After the customer orders the Tmall, the company's customer service staff will be based. In the urban area, the order will be dropped to the corresponding store, and the staff will be arranged to measure the door, including the selection of accessories and materials, all of which need to be carried out in the store. We still recommend that you place an order at the store, the same price, the store to see It will be more intuitive, the samples will be more complete, and professional staff will guide them.” Zhou Gang said that for them, the Tmall flagship store is more like an order platform and product display platform. “Many building materials merchants are doing flagship stores and are doing 'double eleven'. And Tmall’s promotion of 'double eleven' is unprecedented, so it has to be done, but the effect is really not much.”

Rational face

Differentiated management and development

On October 27, 2013, a WeChat screenshot of a well-known store president was posted on the Internet. “It is strictly forbidden for any merchant to spread or promote the 'Double Eleven' on other e-commerce lines in any form in the store; strictly investigate the merchants’ use days. The cat POS machine sells online; strictly prohibits merchants from ordering the factory for delivery on other e-commerce lines.” From October 30 to 31 last year, the merchants of the actual house also received formal notice, and the store officially It conveys the determination and method of punishment. The main content is: "Do not allow e-commerce cooperation that is not related to the actual home, do not allow the display of its logo, prohibit the offline experience activities on the venue. Do not use the e-commerce mobile POS machine, once found not only forfeited, but also for the transaction amount 10 times Fine; found twice, directly cleared the field."

The reporter interviewed the person in charge of the planning of a well-known store in Nanjing. The person in charge said that this year the group did not have any instructions to boycott Tmall's "Double Eleven" activities. Everything was done according to normal business activities. "Last year, we did take some measures. But in this year's time We also made a comprehensive analysis of online and offline consumption habits and consumer groups. The data shows that the consumers who buy furniture online are not the customers of our stores. The products sold are very different, such as the left and right sofas. The high-end series of the brand is sold in our sales place, and the ordinary series is sold on Tmall. The economic ability is strong or the quality of life is more important. Consumers, whether it is 'Double Eleven' or 'Double Twelve', will not be cheap to go online to buy, or will go to the store to pick."

The person in charge also said that this year's "Double Eleven" will also have activities in their stores. "No resistance does not mean no competition. On the eve of the 'Double Eleven' we also have our own activities, based on the characteristics, advantages and product forms of the mall. We have the same purpose, sales targets, and promotional channels, and we will never do activities for activities."

The article is from the Internet.

Non-Nitrosamines Rubber Accelerators are environmental-friendly, which normally includes products, like CaO-80GE F200, CBS-80GE F140, MBT-80GE F140, MBTS-75GE F140, OBSH-75GE, S-80GE F200, TBBS-75GE F200, TBzTD-70GE F140, ZBEC-70GE F140, ZDTP-50GE F500, ZDT-50GE F500, ZBOP-50GE F140, TP-50GE F140, ZBPD-50GE F140, ZnO-80GE F140, EG3A-75GE F140, LHG-80GE F140, Retarder E-80GE , CLD-80GE F500 and MTT-80GE F500.

Non-Nitrosamines Rubber Accelerator

Non-Nitrosamines, Nitrosamines-Free, Rubber Chemicals, Rubber Chemicals

Ningbo Actmix Rubber Chemicals Co.,Ltd. (Ningbo Actmix Polymer Co.,Ltd.) , http://www.actmix-chemicals.com