China's soft furniture market grows rapidly and has huge potential

In today's market, China's upholstered furniture industry is experiencing rapid growth and holds significant potential. With a substantial portion of the furniture market now occupied by this sector, it's clear that soft furnishings are becoming a key player in home decor. As technology continues to evolve, upholstered furniture is expected to use fewer natural resources while offering greater durability, thus enhancing comfort and creating a more pleasant living environment. This aligns well with the global shift towards a low-carbon economy. Upholstered furniture primarily includes fabric and leather options. Due to their eco-friendly nature and long-lasting quality, these products are gaining more market share and have become a popular choice among consumers. According to reports from abroad, the German Upholstered Furniture Association has predicted that due to rising costs of leather and foam materials, prices for upholstered furniture will inevitably increase. It is estimated that the price hike could be around 5%, and the increase is expected to start in the fall at the latest. But why is there such high demand for these products? Unlike traditional wooden or metal furniture, professional soft furniture manufacturers often adopt a combined approach of domestic and international sales. When the foreign market faces challenges, they don't rush to shift entirely to the domestic market but instead focus on building strong footholds in the local market, allowing them to better understand and respond to consumer needs. The domestic soft furniture industry has gradually matured, and the future lies in increasing product technology and value. As people's living standards improve and consumer demands grow, market segmentation becomes a common challenge across all industries. In the traditional home furnishings sector, the concept of suite furniture was once dominant. Later, soft furniture began to separate from this model, with sofas and bedding becoming distinct categories. This trend of market segmentation is likely to continue. Compared to other types of furniture, soft furnishings are relatively new but have quickly gained popularity. Their unique characteristics, such as superior comfort due to soft textures that conform to the body, make them more appealing than solid wood or panel furniture. Additionally, they cater to the individualistic and diverse preferences of modern young consumers. As the soft furniture industry continues to develop independently from traditional furniture suites, the domestic market has become more mature and scaled, gaining recognition from both consumers and the industry. Upholstered furniture has established its own market presence, with a relatively sound structure and an increasingly standardized and healthy industry overall.

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