China's soft furniture market grows rapidly and has huge potential

Upholstered furniture is currently experiencing rapid growth in China, with a huge market potential that has already captured nearly half of the total furniture industry. As technology continues to advance, this sector is expected to use fewer natural resources while offering longer durability and greater comfort, aligning well with the global shift toward a low-carbon economy. Soft furnishings, including both fabric and leather furniture, are becoming increasingly popular due to their eco-friendly features and long-lasting quality. This trend is now shaping consumer preferences and driving market demand. According to reports from abroad, the German Upholstered Furniture Association has predicted that rising material costsâ€”especially for leather and foamâ€”will inevitably lead to a 5% increase in product prices, starting this autumn at the latest. But why has upholstered furniture become such a popular choice among consumers? Unlike traditional wooden or metal furniture, many soft furniture manufacturers have adopted a strategy of combining domestic and international sales. When the foreign market faces challenges, they donâ€™t rush to shift entirely to the domestic market but instead focus on building strong relationships within China, allowing them to better understand and respond to local trends. The domestic soft furniture industry is gradually maturing, with a clear direction toward enhancing product technology and value. As living standards rise and consumer demands evolve, market segmentation has become an important issue across all industries. In the traditional home furnishings sector, the concept of suite furniture was once dominant. Over time, soft furnishings were separated from this model, leading to more specialized categories like sofas and bedding. As a result, the market continues to divide into more distinct segments. Compared to other types of furniture, soft furnishings have emerged as a modern and highly sought-after category. Their unique advantages include superior comfort, thanks to the soft texture that conforms better to the bodyâ€™s shape than solid wood or panel furniture. Additionally, they cater to the individuality and diverse needs of todayâ€™s younger generation. As the soft furniture industry becomes more independent from traditional suite furniture, the entire sector has grown more mature and scaled up. It is now gaining recognition from both consumers and the market. Upholstered furniture has established its own industry scale, a relatively stable market environment, and is moving toward a more standardized and healthy development path.

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