Floor market tricks

In China, over 90% of laminate flooring is used in residential settings. As its popularity has grown, so have complaints about indoor pollution in cities. To address these issues, merchants have developed various misleading marketing tactics. The first trick is "crossing the sea." Many brands promote themselves as 100% imported or foreign-owned, but in reality, most products are made domestically using local materials and technology. The packaging, size, and color may be identical to imported versions, yet they are sold at premium prices. To support their claims, merchants often provide import declarations and certificates of origin. However, verifying the authenticity of such products is nearly impossible for consumers unless they have insider knowledge. If you end up buying a fake, it's extremely difficult to prove it's not genuine, and your chances of getting justice are slim. The second trick is "flowering on the tree." Some manufacturers add green pigments to the substrate to create the illusion of an eco-friendly product. They claim that this improves environmental protection, reduces formaldehyde emissions, and enhances waterproofing. In reality, the green color has no real impact on the product’s performance. This tactic has led many consumers to believe that all green-labeled floors are environmentally safe, even though there is no scientific basis for this assumption. The third trick is "fishing in troubled waters." Some manufacturers produce long-sized boards (e.g., 1290*195*8 mm) that are rare in the domestic market. By creating a false perception that imported boards are longer, they can charge higher prices. As demand increases, more companies start producing these long boards, even if they are not truly imported. Consumers are often misled into thinking they are buying high-quality imported products, while the real beneficiaries are the sellers who profit from the confusion. The fourth trick is "stealing the column." Initially, reinforced composite flooring used a grooved socket structure with glue to ensure stability. However, due to uneven floor levels and poor installation, some floors began to crack or separate. Merchants introduced "lock" systems to solve this issue. Some added multiple locks, claiming that more locks mean better quality. In reality, the number of locks doesn’t determine durability—it's the chamfer angle and size that matter. Over time, this became a marketing gimmick rather than a genuine improvement. The fifth trick is "anti-customer strategy." Some businesses sell multiple brands in one store, mixing good and bad products. While some meet national standards, others are low-quality and short-lived. Despite poor quality, these products can still sell well because they're marketed under different names. This strategy allows merchants to boost sales by offering a wide range of options, even if many of them are subpar. The sixth trick is "serial meter." To make low-quality products appear trustworthy, merchants use a variety of certificates, such as "Top Ten Brands," "Consumer Trust," "Quality Gold Award," and others. These documents are often misleading, and it's hard for consumers to verify their authenticity. The more certificates a product has, the more likely it is to be a marketing ploy. The seventh trick is "Li Daitao." Some inferior products are displayed in stores alongside high-quality ones, making it hard for customers to tell the difference. Promotional materials and claims like "super wear-resistant" or "low formaldehyde content" are used to mislead buyers. Without proper testing, consumers cannot easily determine the true quality of the product. The eighth trick is "repaying the soul." To cut costs, some manufacturers reduce the density of the substrate and replace high-quality adhesives with cheaper alternatives. This leads to poor adhesion, reduced waterproofing, and discoloration over time. Despite lower prices, these products maintain high profit margins, making them attractive to unscrupulous sellers. The ninth trick involves misleading formaldehyde testing. Different methods yield varying results, and many manufacturers choose the most favorable test to show low formaldehyde levels. They also offer rewards for detecting超标 (excessive) formaldehyde, creating a false sense of security. However, even products meeting national standards can still be harmful, similar to cigarettes that are legally allowed but still dangerous. The tenth trick is "on the move." When problems arise, some businesses change addresses and contact details, leaving customers without recourse. These operators often switch brands, giving the appearance of a new company, but the same low-quality products remain on sale. This practice is common among unscrupulous sellers, especially in markets where prices are below ¥75/m². The laminate flooring market is currently chaotic, with illegal operators profiting while honest businesses struggle. Until stricter regulations are enforced, consumers must remain vigilant. The root cause lies in the lack of technological innovation and core protections in the industry. If companies invest in real R&D and protect their innovations, the market could become more transparent and fair. Just like tech giants such as Microsoft and IBM, companies with real value can dominate the market and prevent fraud.

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