Confidential filing cabinet industry to create a new pattern of transformation

In recent years, with the improvement of people's living standards, more and more home users have also generated a large demand for safes. The potential for development of safe products in the home market is enormous. It is understood that in developed countries in Europe and America, safes have long been a necessity for families, and the use ratio is as high as 90%, while the proportion in China is still less than 5%. This clear gap indicates on the one hand that the two countries are The huge difference in the concept of consumption, on the other hand, can also be seen in the broad prospects for the development of safe products in China.
All-in-one safe won the 2014 “E-commerce Pioneer Award”. This is the only brand company that has won this award in the safe industry, and it is the first time in the e-commerce sector that traditional manufacturing safe companies have won e-commerce awards. Safes are considered to be niche products. Their bulky, large-size and other specialties should not have appeared in the e-commerce channels. In ordinary traditional manufacturing industries, how to integrate existing sales channels with e-commerce, and further The development of e-commerce in the South China Sea is a major problem. At present, the industry is facing the impact of the Internet. Some of them have chosen to enter into e-commerce, some continue to develop traditional physical protection, and some have chosen to undergo transformation and development. However, from the market performance of last year to this year, the safe industry has undergone tremendous changes. The e-commerce model was the largest, with other models showing more or less decline.
The safes are moving closer to the smart home. Under the birth of the market economy environment, China's safe industry has entered the fast lane of development. Consumers' demands are getting higher and higher, which promotes the diversification of the functions of the safes, but the brands and types of safes are numerous. , Mixed presence, product quality varies greatly, and the face of the rapid development of smart homes, some smart safes also appeared in the market, and gradually into the smart home industry.
With the start of becoming a mainstream consumer group after 90, the young people market is already another very large consumer group after the children's market. They are in a period of social role transformation, and their new consumption concept will search for relevant information on the Internet before buying, seeking a cost-effective product. As a business, creating a cost-effective safe is a very effective means of competition. Right now, China's safe products have entered the "quiet period" of innovation, and it is no longer possible to have "vibration" products. Because of this, intelligence has entered the industry as a selling point. In the face of the impact of the Internet, intelligence is also a direction.
According to statistics, the average price of domestic safes currently ranges from a few hundred to a thousand dollars. This means that the safe price is much cheaper when the demand is not configured. The reporter found out that Taobao’s highest-selling all-in-one SZ3842 safe has learned that it not only has a beautiful appearance, but also has “black technology” such as network-linked alarms and biometric fingerprinting. However, such a "precision" product, the price is only about 1190 yuan, far less than the market mature technology and high professional prices of safes so high. In this regard, relevant industry sources frankly stated that as more and more smart safes are born, they are purchased less and less for the sake of proper management of property. Under the conditions of a managed home, more young consumers tend to be smarter. Safe.
In Guangdong Province, many traditional entity protection companies, such as Meida Body, announced that they would cooperate with smart home manufacturers instead of doing a single traditional industry. Instead, they joined some smart modules to realize the intelligentization of safes and then use smart devices. Home companies to sell, this model has also become a new choice for many manufacturers.
“Traditional homes are gradually being eliminated by the market. This is a trend, and the safe industry is no exception. Although smart safes occupy a very small part in smart homes, they will certainly move closer to smart homes in the future.” Sun Jiangbo, the sales department of agent Yulong International Co., Ltd., analyzed this way.

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