Why is wallpaper showing a reverse growth in the wall material industry?

In recent years, consumers have gradually improved their awareness of wallpapers, and their wallpapers have developed rapidly, and they continue to seize the market for coatings. With the tightening of the property, the home business generally feels chilly, but the wallpaper industry is still growing steadily.

Second decoration into a bright spot

In the general bleak situation of the floor, bathroom and other industries, from the market reflection, the wallpaper still maintains a good growth momentum, and the sales of some big brands have steadily increased. Compared with the flooring industry in the domestic pan-home industry, compared with the European and American countries that are more mature abroad, the Chinese wallpaper industry has a lower base. The per capita consumption of Chinese wallpapers is only 0.5 square meters, far below the international level, and there is huge room for development.

With people paying attention to quality, wallpapers, cultural art and industrial home furnishing materials have been re-recognized. People will be able to change wallpapers according to fashion trends or personal preferences every three or five years. Despite the frequent tightening of the property, the home industry seems a bit deserted, but the wallpaper decoration materials have not been greatly affected. 70% of the consumption comes from the second renovation. Many consumers want to make their homes more welcoming. The development of wallpaper second-hand houses and secondary decoration customers has become the biggest difference between the wallpaper industry and the hardwear of the bathroom and floor.

The future market is still optimistic

The proportion of the wall occupied by the wallpaper is very small. Compared with the paint, the color and pattern of the wallpaper are rich, which condenses the designer's creativity. In modern home decoration, the wallpaper is the style of interior decoration. Can fully meet the individual needs of different consumers for home style.

Wallpapers are still only a billion-scale industry in China. Compared with other industries such as floor tiles and sanitary homes, this share is still small. If the per capita consumption of China with a population of 1.3 billion can reach the annual consumption level of per capita consumption in Europe and the United States, and the penetration rate reaches 70%-90%, then the expansion of this base will be very considerable. Moreover, the wallpaper makes the second decoration more convenient, and the beautiful and fashionable wallpaper of the wallpaper makes the wallpaper become a decorative material that can be updated frequently like fashion.

How to realize the wallpaper cake is big, how to promote our wallpaper in the eyes of consumers, how to match the wallpaper with the paint, this is very important. Wallpaper companies should put wallpaper brands into the hearts of consumers, let consumers know that wallpapers are simple, environmentally friendly and stylish, then the wallpaper will be very optimistic in the future.

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