The status quo of the flooring market: the emergence of new business models for interchange

In an industry with an annual output value of only RMB 40-50 billion, many companies have funds to invite celebrities to endorse and be able to "collectively exempt from inspection" and jointly create "China's well-known" ... This is rare in the building materials industry. On the one hand, it reflects the vitality of the industry and the strength of enterprises, on the other hand, it also shows the huge development space of the industry.

Looking back on the development of the flooring industry in recent years, it is not difficult to find that the industry is still a charming and innovative industry. As a traditional manufacturing industry, the flooring industry and real estate, financial investment, energy, etc. are currently not comparable in terms of profitability, which is also a major reason why many people in the industry are not optimistic about the flooring industry. There is a saying, "People are more angry than people," if the eyes are only on the profits, and the mentality is not peaceful, it will certainly not do well.

Although the annual growth rate of the industry has slowed in the past two years, the overall growth is still steadily. With the acceleration of China's urbanization process, it can be expected that the flooring industry will continue to grow in the next ten years. The future competitive position in the flooring market will be concentrated in the second- and third-tier markets, and even the fourth-tier market in towns and villages. The total market is huge, but the monomers are small, and the difficulty of development and management is difficult to estimate. There is no doubt that this is a typical long-tail market, competition has entered the tough stage, and the new situation calls for a new business model.

Some time ago, the entire flooring industry spurred the "floor to the countryside" policy, but after the bustle, it seemed that there was no more. The country did not specify the subsidy amount for the "floor to the countryside" and did not include the category in the catalog. One of the main reasons is the price of the floor. Uncertainty, the company's profit margin is limited. In fact, the operating costs and service costs of building materials going to the countryside are much higher than those in the first- and second-tier mature markets.

The implementation of preferential measures for products going to the countryside is actually very costly. There is no feasible operation model to learn from. There is no specific subsidy amount for the country. This policy can only be solved without a break, and it becomes a gimmick for corporate promotion. The reason why everyone is very concerned about building materials going to the countryside is because this is related to the huge potential business opportunities in the tertiary and tertiary markets. However, this market seems attractive, and it is not easy to swallow. At the same time, although the plan for the sinking of the enterprise channel is put on the table, its final implementation effect varies from enterprise to enterprise.

Objectively speaking, flooring companies have not yet experienced a large number of losses. It is not difficult to train employees and open stores. The industry reshuffle may not necessarily wash out small businesses and small brands, but it will definitely wash away unprofessional and non-innovative. Businesses and brands.


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This classification including square hollow section, rectangular hollow section and circular hollow section, usually they are used for contruction purpose, also some customer use them for car , billbord, stents, fence etc.

Jinan Xin Jiyuan Special Section Tube Co., Ltd. is the holding company of Jinan Xin Fangyuan Special Steel Tube Co., Ltd. founded in 1997. Our companies located in Dawei Industrial park, north end of Second Ring Road, Jinan City, Shandong Province, closed to Beijing-Shanghai expressway exit, transportation is very convenient, and also have a good production and operation environment.

Our company purchased three production lines at the cost of over 16 million for expansion of the new factory; they have been gradually put into operation. These production lines make full-sizes of square tubes and rectangular tubes: 20x20 -600x600 square tubes, 20x30 - 400x800 rectangular tubes, Thickness: 1.5mm to 32mm, over 2800 kinds of specifications, Material: Q195, Q215, Q235, Q275, Q345, 20#, 45#, stainless steel, seamless pipe, alloy steel etc. We could produce diamond, triangular, pentagonal, hexagonal, fan etc. special sizes, also could tailor-made according to customer drawing and dimension.

Our products of large-diameter, thick-walled square or rectangular tubes fill the part blank of domestic and abroad market. Our products are widely used in large scale steel structure engineering, machinery manufacturing, shipbuilding, bridges, construction industry, metallurgical industry, automotive industry, railways, highways, aviation, container, furniture, decoration and many industries. The company regards product quality as the lifeblood of the enterprise; use personality makes products, layers the guarantee the quality of products. Our company has passed ISO9001:2015 quality management system certification, products passed Europe Union 10210-1:2006, 10219-1:2006 CE certification and FPC issued by Lloyd. Company with more variety, large inventory, high quality, low price, short delivery time and good after-sales service, and many other competitive advantages, has become designated supplier of many large enterprises. Customers throughout our country in more than 20 provinces and cities and exported to the United States, Canada, Russia, India, Malaysia, Europe and other countries and regions.

This production line is the international leader and the first domestic gradual roll extrusion mill group, it abandoned the original workshop mode of cold drawn Square Steel Tube, the small workshop mode have disadvantage of production slow, No quality assurance, twist, bend crack, uneven thickness, and the same time abandoned now widely used in cold unit lines, large quantity, low accuracy, single size, small caliber, thin (15.75mm) and other defects. The unit for forming, straightening one unit, the entire computer monitor, no need to manually pull hard. Fully automated units could ensure mechanical and physical properties of square tube and rectangular tubes. The hourly output of each production line more than 20 tons, all annual output up to 1.5 million tons.

Our chairman and general manager Changxing Hu, heartfelt thanks friends from all walks of life for many years trust and support, our all staff service to our clients as usual, and common development, win-win cooperation, good faith altogether casts and create brilliant.

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JINAN XIN JIYUAN SPECIAL SECTION TUBE CO., LTD. , https://www.squarepipes.com

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