Discounts are not necessarily low prices

May 1st has always been regarded as the golden cycle of sales in the home furnishing industry . In the past, all home furnishing manufacturers made big fuss in May 1st and implemented different promotional policies. However, it is basically guaranteed that May 1st sales are basically the annual strength of the home furnishing industry One of the biggest promotional cycles, like this kind of promotional efforts, only two or three times a year.

On May 1st of this year, although major manufacturers have introduced different promotional policies, they are limited to many factors such as real estate regulation, rising raw material prices, and rising logistics costs after rising gasoline prices. The home furnishing industry has actually secretly raised prices. There are different opinions.

The promotion of furniture on May 1 is not strong, and the price of Chen Cang has risen quietly before May 1

After many investigations and understanding, it is found that due to many reasons such as rising raw material prices, increased transportation and labor costs, including furniture, cabinets, ceramics, wooden doors, and other branded home furnishing companies, the products will be subject to different degrees before and after May 1 Price adjustment. Instead of lowering prices but increasing prices, it is already the best choice for many brand companies.



In the past few months, when I visited major stores, I often heard this statement: "The price is now the cheapest, and the price may rise in a few days. If you are fancy, you will pay the deposit now, even after two days. The price is floating, you can still enjoy the current price "," May Day is not cheap now, I do n’t believe you will know it until May 1 "," Now everything is going up, you ca n’t guarantee the price if you do n’t sell now " .

To this end, industry insiders revealed that the major manufacturers in the home furnishing industry have recently made some articles on the price, some have raised prices, some are planning to increase prices, and some are waiting for May 1st to increase prices. Of course, the price increase is already The common trend recognized in the industry, as to how much the increase is entirely controlled by the merchants themselves, generally around 10-15%.

May 1st promotion is still the strongest

According to industry insiders, regardless of whether the price is raised before May 1st, the promotion efforts during the May 1st period are still the top priority throughout the year. Moreover, many manufacturers are not only increasing the promotion of May 1st during the period of difficulties. At the same time, the promotion cycle has also been lengthened. Some merchants ’promotional activities have started from the end of March to the beginning of April, because the entire industry knows the importance of the May Day period, but the profit and sales are not good. To make up for lost profits due to rising costs.

It is still a dilemma for furniture companies to compete for market share through more aggressive May 1 promotional activities. However, when they visited the store, they found that smart furniture companies seem to have found a solution. Many furniture shopping guides said: "We will increase the price after the May Day promotion." Avoiding the May 1st promotion and raising the price of the product guarantees both market share and corporate profits.

Bright rise and dark rise vary

During the visit, it was found that the voice of general brand companies is very clear, either the price has been raised, or it is said that the price will increase after the holiday. In order to not lose customers or retain customers, smaller companies will claim that they will not increase prices or never increase prices. In fact, they use the method of dark Chencang to raise prices. For example, in the past, the discount rate was 50%, and this year May During the period, the discount can only be up to 40%, and the price has been increased invisibly. It is difficult for consumers who purchase furniture products this year to know the price of the merchant last year.

According to reports, merchants' "blatant" price increases will be afraid of losing customers. The more merchants with insufficient brand awareness, the more secretive they are. Or, the price will remain the same and the discount will be reduced. Generally, when you buy furniture in the furniture city, most of the furniture has discounts, and 20% to 10% discounts, etc., when the original price of the furniture is unchanged, it is a hidden price increase method; or, the old money does not increase, borrow Adjusted prices for new listings.

The price increase of old furniture is generally noticed by consumers, and when the materials and processes are not changed, the introduction of new high prices after some adjustments in form is another hidden means of price increase; there are also new and Old models do not increase prices, and lowering standards in craftsmanship and materials is a way of increasing prices in disguise, and this method is really the most unacceptable to consumers.

Consumers complain that they are helpless

Consumers are basically complaining about the price increase, but they are helpless. Although they express their understanding, they are unwilling to accept it. At the same time, household goods are also considered to be half-necessities. It is impossible to buy without decoration. If there are price increases, there is no alternative.

Some consumers even complained online: "Now the price of the cemetery is rising, and death is not dead!" To this end, experts remind consumers that furniture is a companion to home life, set aside the price of mist, and recognize the brand , Listening to word of mouth, emphasizing quality is still the same truth.

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