The integration and reshuffle of Beijing's home furnishing store during the ten years of development have never stopped

In the past ten years, the furniture market with strong demand has also been a fiercely competitive, continuous integration and reshuffle. In this process, the stores that continuously innovate services and improve quality survived, and consumers felt that the environment is better and that the malls and thoughtful services are at ease.

 

 

Expansion of Home Stores in Beijing

 

From 2003 to 2013, the area of ​​Beijing's urban area became larger and larger with the extension of the ring road. Beijing's home furnishing stores also experienced a process of expanding from small to large, from small to large, and gradually expanding. Despite several joys and sorrows along the way, Beijing ’s home furnishing industry has experienced an unprecedented period of rapid development in the past decade. More than half of the home furnishing stores seen on the market have not been available ten years ago. appear.

 

In 2003, the actual home only had the North Fourth Ring Store, and Red Star Macalline only had the West Fourth Ring Mall. Chengwaicheng had just moved from South Third Ring Road to South Fourth Ring Road. Jimei's largest store, Dahongmen, had just taken over ... … And now, Shilihe Store, Yuquanying Store, Jinyuan Store, Lize Store, etc. have been added, and Red Star has also added East Fourth Ring Mall, North Fourth Ring Mall, North Fifth Ring Mall, Chaoyang Road Mall, etc. . Jimei Home Furnishing, Wanjia Lighting Decoration City and Lanjing Lijia have also achieved expansion in Beijing.

 

In the meantime, foreign furniture brand B & Q entered China and achieved growth after continuous losses. In addition, the Jimei Home Furnishing Changping Shuitun Store opened in 2011, as well as the Shun Yi Home Store, which was added in 2012, has extended the tentacles of home furnishing industry circulation companies to the suburbs of Beijing. In the past ten years, home building materials can also form multiple unique business districts like clothing daily commodities, such as Shilihe Building Material Cultural Street, North Fourth Ring High-end Home Furnishing Group, and Lize Redwood Special Zone.

 

Accelerate integration service innovation

 

While some stores are developing rapidly, the other part is disappearing silently. In 2008, the Beijing store of Haomeijia building materials supermarket chain was closed. In the next few years, the tide of closure of home stores successively hit.

 

In 2011, Lehua Meilan Dajiao Pavilion Store was closed; next, Home Depot withdrew from the Chinese market; in early 2013, all Beijing stores of Oriental Home were suspended. In 2012, the "Bafanglong" lighting city was changed to a flower and bird market. In mid-2013, the one-year-old Xianghezhijia dumped its goods and changed its name to the new Dongjiao market, which once again triggered market saturation discussions.

 

Just as it was the test of the Long March to the warriors, after these ten years of hard work, the home distribution industry is also undergoing round after round of integration and reshuffle. Some small and medium-sized stores that lack market competitiveness and poor management are getting smaller and smaller, and are gradually withdrawing from the market. Large-scale stores are constantly expanding and their market share is gradually increasing.

 

In this process, service innovation and improvement, as the strength of large-scale stores, are also gradually playing a role. Such as the "home payment", "zero delay in delivery and installation", "trade-in", "clear price" and other service measures proposed by the actual home successively, and the blasting marketing of Chengjia Plaza outside the city several times a year. With the increase in the concentration of the home distribution industry and the evolution of consumer demand, large-scale home building materials stores with more comprehensive products, better experience and services are more able to adapt to consumers' one-stop shopping needs.

 

Expert statement

 

The past decade has been a period of rise in the home industry

 

The past ten years have been a period of rising development for the home building materials industry, and also a process of transition from the development period to the mature period. Business operations will encounter numerous problems or difficulties.

 

For example, the function of the store may have only one transaction, but now the function of the store has been greatly expanded and improved. It not only has the trading function, but also has the service function, and also has the display and feeling function.

 

Speaking of the store's business philosophy, it has also experienced such a trajectory from the earliest operating products to operating management, operating services, operating integrity, operating brand, and operating consumption.

 

Why use the four words "management and consumption", because now is the buyer's market, consumers are "God", forcing our companies to closely target or open your consumer group, create all possible conditions to create as much as possible Take all possible measures to maximize the interests of consumers.

 

Corporate voice

 

The future of home e-commerce is convenient

 

In fact, China's traditional industries have some Chinese characteristics in the process of developing e-commerce. I have not discovered these characteristics when I visited the United States. In fact, the most fundamental thing in the development of e-commerce is convenience, that is, convenience and efficiency, because after the realization of electronic business, the circulation, sharing, summarization, and dissemination of equivalent items have become easier and more identifiable, thus forming the mutual relationship between industries Associated.

 

Real e-commerce also has relatively high requirements for service and experience. As a mid-to-high-end store in traditional industries, this should be the case, because consumers buy furniture and building materials products. Will easily buy. The future of e-commerce is not to say that a product, online must be cheaper than offline, but that no matter whether it is online or in the store, the price you buy is the same, the service you enjoy, the protection you get is the same, but this The process is more convenient and efficient.

 

Consumer's functional demand changes to value demand

 

For example, buying bedroom furniture is mainly for sleep, and buying restaurant furniture is mainly for eating. In the past, people bought houses, made home improvement, selected building materials, and selected furniture. The emphasis was on functionality. What is being advocated now is not only functional requirements, but also some higher demands and value orientations.

 

For example, some of the furniture used in homes in the past was some trendy furniture introduced by the influence of the West after the reform and opening up. These homes have more emphasis on functional and comfort requirements, and some of them also represent a certain degree Western culture.

 

Chinese culture is mainly reflected in mahogany furniture . Mahogany furniture has a very long history in China. When the scale of the craft is relatively mature, it is usually considered to be in the Ming Dynasty. After hundreds of years of inheritance, mahogany furniture has flourished, and has reached a peak in recent years. The reason is that consumers are pursuing aesthetic values ​​in home life. (Editor: Peter)

 

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