Midwest Security Blue Ocean to be developed

With the development of the “Safe City” and “Smart City” programs in the central and western regions, and the major benefits brought by the “Twelfth Five-Year Plan” and the National Internet of Things strategy, it has been the second and third-tier domestic security market. The prospects and markets in the central and western regions have been increasingly highlighted and become the new blue ocean in the future security market.

Security Industry Market Capacity Forecast Analysis In 2011, China's security industry market reached 269.6 billion yuan, an increase of 19.82% over the previous year. In fact, after 2011, the construction of Ping An China has entered the overall promotion stage, and the overall investment will be nearly 100 billion yuan. The industry will enter the construction peak period during the “Twelfth Five-Year Plan” period. The subdivided areas are expected to be in the future due to different levels of early market penetration. The annual market demand will show different growth rates of 20%-80% respectively, the overall annual growth rate will remain at around 20%, and the 20% growth rate will be the highest compound growth rate in the next five years.

The security industry will usher in a period of rapid development driven by the multiple factors of safe city construction, industry application demand, and consumer market demand. The continued expansion of the security market will provide companies with a rapid development opportunity.

The vigorous development of the security industry in the secondary and tertiary markets has driven the overall improvement of security technologies. Although this greatly enhances the strength of the entire Chinese security products, in the face of the unbalanced demand in the Chinese market, high-end products cannot pass through the world. In recent years, a series of national policies have boosted the development of second- and third-tier cities. The rise of economic strength has generally increased the awareness of second- and third-line security protection. Many security companies will also gradually focus their attention on the security markets of secondary and tertiary cities. For example, surveillance cameras provide the most important clues in various cases. As the most common security products, surveillance cameras have gradually gained the trust of ordinary citizens, and supermarkets and small shops have installed camera surveillance.

In recent years, some foreign manufacturers have begun to increase their efforts in the development of the second and third tier markets. In 2012, foreign security giants headed by Honeywell and Axis started to enter the second and third-tier cities in China, which fully reflected this point. In China, there are also targeted development of second and third line channel products. Faced with the expansion of the needs of the security market in China's second- and third-tier cities, in the development of the security industry in 2013, security companies need to produce targeted security products that are suitable for low-end and mid-range markets.

Safe City Construction Brings Second and Third Line Security Goals Our safe city market is huge. In 2011, the market size of Pingan City was approximately 80 billion yuan, accounting for 30% of the domestic security market. However, during the "Eleventh Five-Year Plan" period, China's Pingan City project is still in its infancy. For example, the electronic police system covers only the first-tier cities. The second- and third-tier cities still rely mainly on manual enforcement, and the per capita camera installation rate is still very low. During the "12th Five-Year Plan" period, the construction of a safe city will be fully rolled out along the three major logics.

Second- and third-tier cities and rural security construction will become a new blue ocean for the rapid growth of security operations during the “Eleventh Five-Year Plan” period. During the “Eleventh Five-Year Plan” period, Safe City was fully rolled out in some cities and achieved remarkable results. Under the exemplary role of these regions, the security needs of provincial and sub-provincial cities in the Midwest and small and medium-sized cities on the eastern coast began to increase. Its scale is not inferior to the eastern coastal provinces and cities. With the improvement of public security awareness and the advancement of provincial security construction from point to point, the construction of “Peaceful Rural Areas” will flourish in all provinces across the country. For example, the Public Security Department of Hubei Province requires that 100% of the province’s towns complete the construction of a video dynamic monitoring system in 2012. Rural technical protection coverage reached 100%.

The emergence of security in the second and third line areas Hefei: a newcomer to the secondary cities of security industry Hefei is the capital of Anhui Province. Since ancient times, Hefei has been known as "the head of Jiangnan, the throat of the Central Plains," and it is a state-level Lancang River. The urban belt will undertake the core cities of the industrial transfer demonstration area and the cities of the Yangtze River Delta Economic Coordination Center. In the "Natural Publishing Index 2011 China", there is a brief evaluation of Hefei: "Second-tier cities, first-class scientific research." Hefei is a second-tier city in terms of population size and GDP, but it is a first-tier city in terms of research strength. Hefei is considered “first-class” in terms of research and development strength. Hefei has already established several security and safety manufacturers and contractors in Anhui Genesis and Anhui Keyi.

◇ Nanjing: Call for Enterprises to Have Independent R&D Strength to Pursue Quality Products Since ancient times, Nanjing has been known as the "Ancient Capital of Six Dynasties," and is one of the most important birthplaces of Chinese civilization. Nowadays, as the capital of Jiangsu Province and the second largest city in East China, Nanjing is an important national comprehensive industrial production base. Nanjing’s electronics and chemical production capacity ranks second among domestic cities. These prove to everyone that Nanjing develops the security industry. potential. When it comes to the Nanjing security market, Zhujiang Street has to be mentioned. Zhujiang Street is a street in the Nanjing Security Market. There are five major security electronic markets, and there are more than 1,200 security shops. The relatively concentrated place is Nanjing Cyberport, which has security shops on almost every floor of the four-story building. Most of them are dealers, agents and contractors.

â—‡ Xuzhou: Centralized Security Shops Xuzhou is an important gateway city in East China. Although its administrative level is prefecture-level cities, its economic strength has surpassed some provincial capital cities and its GDP growth rate ranks first in the province. In 2012, the total economic output of GDP was 401.6 billion yuan. It was selected as one of the top 30 cities in China's economy and continues to surpass provincial capitals such as Nanchang, Lanzhou, Taiyuan, Kunming and Haikou. It is currently one of the second-tier cities with potential.

From a regional perspective, Xuzhou City is a central city in the Huaihai Economic Zone and a regional center city in the Yangtze River Delta. The security industry in the Yangtze River Delta has been developing in obscurity. Until the year 2000, the security industry in the Yangtse River Delta region was leaping up. Among them, the security electronics industry represented by Hangzhou and Shanghai has become the wind vane for the development of the region, pushing the Yangtze River to become one of the top three in the country. , with the Pearl River Delta and the Bohai Sea synchronous development. Although Jiangsu is also included in it, it is a rising star in the circle. Its development model is still being explored, and it is presented in the past as a fixed model. The business model is electronic security. There will be security in places where there is electronics. monitor. There are more than 400 security companies in Xuzhou, and the author has gone through a small number of these five cities. From another point of view, the security market in Xuzhou is still in the development stage, and its potential for development is quite large. The primary choice of the second and third tier cities in the Jinhua North Market has been accompanied by the rapid development of the security market. After the rise of South China and East China regions, North China has become another focus of attention in the industry. The North China region, centered on Beijing and Tianjin, is one of the most densely populated areas in China, and even in the world, with urban agglomerations, industrial clusters, and port groups. The 260 million people have formed a huge consumer market. Together with the region's political, cultural, and transportation hubs, it is undoubtedly one of the most important economic regions in China. The business opportunities for security are enormous, and its second and third lines The city is a new continent for security companies. At present, the North China Security Market ranks among the top three in domestic security, including most of Hebei Province, Shanxi Province, Beijing City, Tianjin City, and Inner Mongolia Autonomous Region. Along with the expansion of the scale of domestic security industry, the market competitiveness of security manufacturing enterprises in North China Increasingly prominent. While Shijiazhuang is in it, the security market has its own characteristics.

â—‡ Zhengzhou: Will Zhengzhou, the transit place of the security market, become the favored place for the future security industry? Before I entered Zhengzhou, my understanding of the Zhengzhou security market just stayed in this question. Today's Zhengzhou, the provincial capital of Henan Province, is a central city of the metropolitan and Central Plains economic regions in central China. Among them, the Zhengzhou Commodity Exchange is one of the three major national futures exchanges and is also home to the first futures exchange in China. Zhengzhou Xinzheng Comprehensive Bonded Zone is the first comprehensive bonded zone in the central region.

Traveling to Zhengzhou's large and small electronics market, there are six major security electronics markets in the Bainao Building, Innovation Building, Zhongguan Building, Cyberspace Square, Electronic Building, and Henan Technology Market. Most of them are dealers, agents, engineering companies, and manufacturers. The distributors and distributors are usually from Shenzhen and Guangdong. It can be seen that the security companies in the Pearl River Delta have their influence in Zhengzhou.

Competition in the secondary and tertiary markets, products are the key to the development of the security industry from the beginning of the domestic, especially in recent years, after experiencing the Olympic Games, the World Expo, the Asian Games, the Universiade and other international competitions and exhibitions, the domestic first-tier cities and second-line part The city’s security construction has been nearly perfected and has stabilized. At the same time, the competition in the security industry is also becoming more and more intense. Finding a domestic emerging market has become the consensus of many companies.

During the “Twelfth Five-Year Plan” period, with the roll-out and advancement of Ping An construction in secondary and tertiary areas and rural areas, coupled with various policies, the new business opportunities in the central and western regions and rural areas will gradually show up in security companies. In front of you. In the industry, some companies have already taken the lead, and some are gearing up to face such a huge "cake" and try to seize the opportunity. The second- and third-tier markets, which were once considered "chicken ribs", are now the beginning of smoke.

First, unlike the traditional primary market, the areas covered by secondary and tertiary markets have a vast territory and unbalanced economic development. Most of them are in rural areas, and their awareness of security concepts and new products and technologies is also higher than that of first-tier cities. To be low. In view of this, in the past two years, some security companies in the first-tier regions have already introduced enterprise tour, technology exchange, and new product launches into the economically underdeveloped cities in the central and western regions. When you sing me to the stage, various technical exchanges and corporate tour exhibitions are in full swing in the second and third grade areas. Through the promotion and promotion in the second and third grade areas, security companies have grasped the market demand in the region and expanded the popularity of their products. At the same time, users in the second and third grade areas have been able to timely understand the security products in the domestic first class region, The latest information on technology provides reference for the selection and application of its products.

Second, due to the economic layout and development reasons, economic development in the central and western regions is relatively slow relative to the eastern coastal areas. In terms of product prices, users are less tolerant of prices than in the first-tier regions of the East, so products targeting the secondary and tertiary markets are The price is also an important factor to consider. On the basis of satisfying the user's functional requirements, the price of the product should be low, and the cost performance should be strong. In addition, the central and western regions, especially the western regions, have vast territory, are scattered and remote, and have complicated climate. The performance of the products must be suitable for the local monitoring environment. Such as monitoring the camera's heat dissipation, high and low temperature environment, rain, dust, and thunderstorms.