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More and more high-end wines use more heavy glass bottles in order to show their consumer groups luxury wine consumption concept. At the same time, more high-quality wines for the mass market use 3 liters of boxed and individually packaged plastic and aluminum packaging to convey a convenient, approachable consumer concept to consumers.
According to the more recent sales data, the variety of new packaging materials that replace traditional 750 ml glass bottles is eye-opening. According to AC Nielsen's newly released food, drug, and alcohol store survey statistics, the total sales volume of 3-litre wines has increased by 42.5%% since September 2005, and sales of traditional packaged wines have increased over the same period. 7%%; annual sales volume of wines packaged in 187 mls of independent plastic bottles increased by 16.3%.
Decades ago, screw-capped wines had already been sold to the general public. Wine marketing experts believe that today's wine packaging form is no different from the past, except that the quality of wine is constantly improving. The reason for this is mainly due to the variety of wines and the different consumption concepts conveyed by different packaging methods.
In 2003, Black Box Wines offered a 3 liter box of 2001 Napa Valley Chardonnay at a retail price of $25, equivalent to a bottle of $6.25 per bottle of traditional bottled wine. The move opened the new market share for boxed wines with a price of between $16 and $20. Then there were the Hardy Stamp in Australia and BOTA in Delicato in Napa Valley.
In 2005, Beringers and Fetzer Vineyards introduced plastic bottles in 187-ml bottles. Relevant sources predict that aluminum bottle packaging is likely to be popular in 2006: CCL Container Packaging Corporation of Pennsylvania and Exal Packaging Corporation of Ohio have been constantly asked to develop aluminum similar to beer and functional beverage packaging. Bottle wine packaging possibilities. Iksar is currently working with Yoy Rat Imagery of Geyserville on a project named "Aluminium Bottle Consortium."
Tincknell wine marketing company in Heidelberg was involved in the black box company's market operation. He is working with local wineries to study the use of independent aluminum bottled wines. Paul said that aluminum bottled wine is expected to enter the market this year.
Compared with traditional glass bottle packaging, aluminum bottle packaging is light in weight, low in cost, and 6 colors can be printed on the bottle body to the bottle neck. The cost of molds needed to make glass bottles is as high as $50,000, while the cost of making aluminum bottles is much lower.
The primary problem that wine manufacturers need to solve now is the oxygen infiltration of plastic bottles and the change of production lines for changing aluminum bottles.