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"Last year, affected by the financial crisis, the production and operation of enterprises was difficult. The county furniture industry showed a trend of inventory backlog, accounts receivable, production costs continued to rise, orders, growth, and profits continued to decrease, the situation of 'three rises and three drops'." County furniture industry Lin Guoming, secretary-general of the association, told reporters that especially the enterprises that only export are subject to greater impact. Some small enterprises have stopped production because they have not received orders. Three of them have to choose bankruptcy under the difficulties of diplomacy.
Facing the complicated economic environment, most of the furniture enterprises in our county actively responded, captured business opportunities, and strived to expand new markets for their own development.
Increase domestic sales and learn to "internal and external repair"
"The foreign furniture market is sluggish and export orders are decreasing. The impact of the crisis on the furniture enterprises in our county has made everyone realize that export alone cannot adapt to the complex and ever-changing global economic environment, one more road and one less crisis. As a result, many companies have increased their domestic sales share on the basis of taking into account foreign sales, and learned to 'walk on two legs.' Lin Guoming said that companies such as “Guoshengâ€, “Jin Deli†and “Dafeng Fan†have never been. Stagnation of the development of the domestic market. Under the crisis, they have increased their development of the domestic market and the promotion of new products, thus achieving a gratifying performance.
Enterprises such as “Tianyuanâ€, “Gangyuanâ€, “Ouyifengâ€, “Gudia†and “Xueyou†also realized that this is the best time to expand the domestic market. Since the second half of last year, these companies have quickly turned their development focus to the domestic market, and actively seized the domestic market at the Guangzhou Furniture Fair and International Furniture (Dongguan) Exhibition held in September last year, and took the first step into the domestic market. . Among them, "Tianyuan" also specially launched the "Kashimeng" series of furniture for the domestic market, and has set up more than 30 specialty stores in China. As a result, the proportion of domestic sales value has increased in just a few months, from less than 10% to nearly 30%.
Adjust product structure and attach importance to new product development
On the morning of January 8, the reporter saw in the office of Zhejiang Shengjie Luo Furniture Co., Ltd. that Chairman Luo Linxiang and several designers are studying the layout of products in the furniture exhibition hall. "In order to be able to show the best appearance of the company's products at the furniture fair and gain market recognition, we have been busy designing the layout of the exhibition hall for a long time. We have discussed it many times and are still in the stage of revision and improvement." Luo Linxiang told reporters that due to the financial crisis, the company's exports were severely hampered. From January to September last year, exports fell by 36.45%.
“Change the MDF sticker to the solid wood frame veneer to achieve the high-gloss finish of the furniture appearance. Similar to the popular 'piano paint', these furniture will be launched at the furniture exhibition in March this year.†Luo Linxiang said The company realized that the single export would no longer work, so it took a year to invest more than 4 million yuan to develop new products and processes to the market. In addition, in order to let more domestic distributors understand the "San Jero" furniture, "San Jero" also opened a store of more than 300 square meters in Wenling International Furniture City on December 29 last year.
"In the active development of the domestic market, companies must also design fashion products that meet the needs of domestic consumers, re-adjust the product structure, and focus on the development of new products." Lin Guoming told reporters, Jin Deli's "Venice "Guo Sen's "Rogarnie", Tianyuan's "Kaximen", Ou Yifeng's "Odika", Gudia's "Guyalan" and other new products launched in the past, have achieved better Sales performance.
Taizhou Xuanting Furniture Co., Ltd.'s "Ming Tinghao" adheres to the unique design style and is unique in the furniture industry of our county, and has been widely praised by the same industry and the market. "The current market is unstable, and there are more and more companies doing European classical furniture, and the market is fiercely competitive. Therefore, enterprises must make great efforts in product structure innovation." Hu Zaigui, chairman of the "luxury court" told reporters that in September last year. At the furniture exhibition, the “luxury court†exhibition hall is less than 100 square meters, but the order benefits obtained are particularly good, which is mainly due to the innovation of the company in product development.
In addition to designing and developing new products, our county furniture companies are paying more and more attention to their own brand building. It is understood that as of 2009, the county furniture industry has owned 3 Chinese well-known trademarks, 5 Zhejiang famous brands, and 3 Zhejiang famous trademarks. “Tianyuan†was awarded the honorary title of exemption from inspection and export exemption from the state, and became a “double exemption†enterprise in the national furniture industry. Zhejiang Nubei Furniture Co., Ltd. Nobel (furniture) enterprise name was rated as a well-known trade name in Zhejiang Province.
Facing the complicated economic environment, most of the furniture enterprises in our county actively responded, captured business opportunities, and strived to expand new markets for their own development.
Increase domestic sales and learn to "internal and external repair"
"The foreign furniture market is sluggish and export orders are decreasing. The impact of the crisis on the furniture enterprises in our county has made everyone realize that export alone cannot adapt to the complex and ever-changing global economic environment, one more road and one less crisis. As a result, many companies have increased their domestic sales share on the basis of taking into account foreign sales, and learned to 'walk on two legs.' Lin Guoming said that companies such as “Guoshengâ€, “Jin Deli†and “Dafeng Fan†have never been. Stagnation of the development of the domestic market. Under the crisis, they have increased their development of the domestic market and the promotion of new products, thus achieving a gratifying performance.
Enterprises such as “Tianyuanâ€, “Gangyuanâ€, “Ouyifengâ€, “Gudia†and “Xueyou†also realized that this is the best time to expand the domestic market. Since the second half of last year, these companies have quickly turned their development focus to the domestic market, and actively seized the domestic market at the Guangzhou Furniture Fair and International Furniture (Dongguan) Exhibition held in September last year, and took the first step into the domestic market. . Among them, "Tianyuan" also specially launched the "Kashimeng" series of furniture for the domestic market, and has set up more than 30 specialty stores in China. As a result, the proportion of domestic sales value has increased in just a few months, from less than 10% to nearly 30%.
Adjust product structure and attach importance to new product development
On the morning of January 8, the reporter saw in the office of Zhejiang Shengjie Luo Furniture Co., Ltd. that Chairman Luo Linxiang and several designers are studying the layout of products in the furniture exhibition hall. "In order to be able to show the best appearance of the company's products at the furniture fair and gain market recognition, we have been busy designing the layout of the exhibition hall for a long time. We have discussed it many times and are still in the stage of revision and improvement." Luo Linxiang told reporters that due to the financial crisis, the company's exports were severely hampered. From January to September last year, exports fell by 36.45%.
“Change the MDF sticker to the solid wood frame veneer to achieve the high-gloss finish of the furniture appearance. Similar to the popular 'piano paint', these furniture will be launched at the furniture exhibition in March this year.†Luo Linxiang said The company realized that the single export would no longer work, so it took a year to invest more than 4 million yuan to develop new products and processes to the market. In addition, in order to let more domestic distributors understand the "San Jero" furniture, "San Jero" also opened a store of more than 300 square meters in Wenling International Furniture City on December 29 last year.
"In the active development of the domestic market, companies must also design fashion products that meet the needs of domestic consumers, re-adjust the product structure, and focus on the development of new products." Lin Guoming told reporters, Jin Deli's "Venice "Guo Sen's "Rogarnie", Tianyuan's "Kaximen", Ou Yifeng's "Odika", Gudia's "Guyalan" and other new products launched in the past, have achieved better Sales performance.
Taizhou Xuanting Furniture Co., Ltd.'s "Ming Tinghao" adheres to the unique design style and is unique in the furniture industry of our county, and has been widely praised by the same industry and the market. "The current market is unstable, and there are more and more companies doing European classical furniture, and the market is fiercely competitive. Therefore, enterprises must make great efforts in product structure innovation." Hu Zaigui, chairman of the "luxury court" told reporters that in September last year. At the furniture exhibition, the “luxury court†exhibition hall is less than 100 square meters, but the order benefits obtained are particularly good, which is mainly due to the innovation of the company in product development.
In addition to designing and developing new products, our county furniture companies are paying more and more attention to their own brand building. It is understood that as of 2009, the county furniture industry has owned 3 Chinese well-known trademarks, 5 Zhejiang famous brands, and 3 Zhejiang famous trademarks. “Tianyuan†was awarded the honorary title of exemption from inspection and export exemption from the state, and became a “double exemption†enterprise in the national furniture industry. Zhejiang Nubei Furniture Co., Ltd. Nobel (furniture) enterprise name was rated as a well-known trade name in Zhejiang Province.
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