Personalized demand pushes the era of brand consumption in the furniture industry

Not long ago, in the appraisal of the "Model China 2009 Media Medal - China Home Brand Top Three List" with the meaning of consumption vane, All Friends Furniture led the healthy development of the furniture market due to its continuous innovation in the furniture industry for one year. The outstanding contribution made by the "2009 China Home Brands Top Three List? Annual Brand Leader Award". Insiders pointed out that in the Chinese market as the engine of global economic recovery and the bridgehead, the marketing industry and the media have awarded two awards to the leading furniture brands of the Chinese furniture industry, which is the affirmation of the leading position of all-friends in the industry. Friends will point the way for the future development of the industry through its leading role in the industry. It is understood that a big trend in the furniture industry in 2009 is that the consumer behavior of Chinese consumers has become more mature, and the demand for furniture products has been measured on the basis of price factors, such as environmental protection, after-sales service, design, function, color. , materials, shopping environment, service quality and other aspects. Benchmarking companies represented by all-friends and furniture have set a threshold for entry before new consumer trends: small brands without equipment, no technology, shoddy work, cut corners, imitated plagiarism, low-cost homogenous competition will be blocked Outside the market. As the fierce competition in the market further intensifies, more and more weak people will be eliminated in the process of industry reshuffle integration, and the space and resources occupied by the strong will be even greater. It is undeniable that the industry's entry barriers are low and the growth rate is too fast. The shortage of design and development personnel, lack of originality and product plagiarism have seriously restricted the development of the Chinese furniture industry. In the past more than a year, the financial crisis has objectively provided external promotion factors for the transformation of the furniture industry. At the same time, driven by the intensified market competition and the escalation of consumer demand, the Chinese furniture industry is laying a solid foundation from the era of product consumption to the era of brand consumption. . Market participants believe that fierce market competition means the gradual end of the era of profit-making in the furniture manufacturing industry, and the decline in profits has been unable to support the "price war" of homogenization competition. With the change of consumer perception and brand awareness, future young people are not only the main force of furniture consumption, but their concept will also change the development trend of the market. Furniture consumption has completed the transformation from necessity, practicality, applicability to taste. In the future, the competition in the furniture market is not only selling products but also selling designs, selling concepts, selling brands, and the lifestyle of the brand will become a consumer consideration. An important criterion. It is foreseeable that in the future Chinese furniture market, enterprises that rely on plagiarism imitation and homogenization of low-price competition will eventually be eliminated. Driven by the personalized demand developed by consumers from previous functional needs, the era of brand consumption in the Chinese furniture industry has come to the fore.

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