Why did the overall floor sales decline in 2010?

In 2010, "price" climbed to the top of the "Top Ten Focused Issues of 2010", and prices rose rapidly across the country. In addition, the country's "land king" frequency, housing prices have also led to the upward trend of the real estate in social turbulence. On the other hand, in the timber industry, the price of lumber has soared this year due to rising prices of freight, labor and raw materials.

In terms of log plates, whether it is precious redwood or common wood species, there have been different degrees of increase. For example, Dalbergia sorbifolia, selected in March, is reported to be 4000-8000 yuan/kg, and the price has reached 9,000 to 11,000 yuan/kg by September. Another example is Vietnam pear, which is driven by the investment boom and the price of Vietnam's pear rose. And rise. At the beginning of the year, the general material of Vietnam pear was reported to more than 300,000 yuan/ton. By May, Vietnam's Huanghua pear was generally reported at 500,000 yuan/ton. After October, the quotation was more than 700,000 yuan/ton. In addition, the prices of common wood species such as bahua and rubber wood also rose rapidly. For example, at the beginning of the year, the price of Pahua plate was reported to be around 12,000 yuan/cubic meter, and by October it had reached 15,000 yuan/cubic meter; the price of rubber wood was more than 500 yuan/cubic meter higher than that at the beginning of the year.

On the wood-based panel, after experiencing the turmoil and reshuffle of the financial tsunami, in March this year, a long-lost “ups” finally came. The prices of plywood, MDF, particle board, and finger-jointed panels began to turn upward. Later, as the price of wood rose steadily, the trend of price increase for wood-based panels followed. The price of a few varieties hit a record high.

However, due to the tightening of domestic forest resources, the impact on the wood-based panel market has been significant. For example, in the first quarter of this year, serious droughts occurred in five provinces and regions including Yunnan, Guangxi, Chongqing, Sichuan, and Guizhou. Forest fires frequently occurred, and a large number of diseases and insect pests were bred, seriously affecting the normal supply of raw materials such as wood-based panels. In the fourth quarter, China experienced large-scale rain and snow weather. The adverse weather affected the exploitation of logs and stimulated the prices of raw materials to increase substantially. Affected by the increase in raw material prices, the production of wood-based panel makers began to be abnormal in May this year.

On the floor, due to the increase in the price of floor blanks, the floor market situation this year is not gratifying, but the price of products has been lowered in disguise, and profits have been continuously reduced. The main reason is that under the national property market strict control policy, many consumers are in a wait-and-see attitude. As the floor market with the strongest dependence on the real estate industry, the overall sales volume declined in 2010, and the price of floor blanks has been continuously increasing. In the downturn of the market, businesses are afraid to increase the floor price, so the floor profit is further compressed, and the business pressure is greater.

Looking at the trend of the timber market in 2011, in terms of mahogany, although the country will continue to implement the property market regulation policy in 2011, the impact on mahogany furniture is slight. On the contrary, under such a strong policy, the mahogany furniture market is actually a promotion. Push effect. The main reason is that investors can withdraw funds from real estate investment and they are expected to switch to blue-chip furniture of “blue chip stocks”. Therefore, in 2011 for Hongmu, the market will continue to rise.

In addition, the demand for wood in the Chinese market is huge in 2011, and since more than 40% of the timber market in China is imported, the import of wood in China will continue to increase in 2011. Among them, regions rich in forest resources such as Russia, Africa, and South America will continue to be the main targets of China's timber imports.

In the field of wood-based panels, with the rapid development of the wood-based panel industry, the contradiction between the supply and demand of wood in China has been eased, and it has also become an important way to save wood resources, and it is also in line with the requirements of accelerating the establishment of a resource-saving society. In the future, with the increase in residents' spending power, the change in consumer attitudes and the implementation of natural forest protection projects, the demand for wood-based panels in various industries such as decoration, furniture, packaging, shipbuilding, and automobiles will usher in a new peak of growth.