Taizhou Footwear wants to develop into leather high-end leather shoes market

From April 1, the European Union officially canceled a high anti-dumping duty of 16.5% on Chinese leather shoes. Since 2006, the European Union formally imposed a high anti-dumping tariff on Chinese shoe companies. After the expiry of anti-dumping taxation, the EU relaunched a review in 2008 and decided to extend anti-dumping measures for another 15 months until March 31, 2011. In the past four years or more, five Chinese companies such as Aokang have responded and defended their defenses three times.

After the termination of the anti-dumping duties, can Taizhou shoe enterprises usher in the sales of “Little Yangchun”? Recently, the reporter learned from the Wenling shoe leather industry chamber of commerce that Taizhou mainly produces middle and low-grade synthetic leather uppers, and the EU’s cancellation of anti-dumping against China is aimed at leather uppers, with little impact on the city’s footwear exports. The reporter then learned from the Taizhou Entry-Exit Inspection and Quarantine Bureau that the current situation of foreign trade in the footwear industry is relatively good. In the first three months of this year, the export value reached 275 million U.S. dollars, an increase of 33.6% year-on-year.

"We have no orders this year, and orders are now scheduled for September." Recently, in Taizhou Baolite Shoes Co., Ltd., the senior manager of the marketing department and a customer negotiated a batch of leather boots that were exported to the European Union. "There are 2 More than 10,000 pairs are exported to the United Kingdom and are currently in negotiation.” The senior manager told reporters that their company mainly produces fake leather shoes and rarely receives a list of genuine leather.

Can Taizhou footwear take advantage of this Dongfeng leather luxury shoe development? “Wenling shoes accounted for 90% of Taizhou’s footwear exports, and basically synthetic leather shoes are on the market. Although there are some large shoe companies that are starting to get involved in the leather market, they are not much, and they are accustomed to coming from Wenzhou or other places. Purchasing leather shoes, even if we supply leather, it is difficult to run into buyers.” Pan Kecheng, secretary general of the Wenling shoe leather chamber of commerce, introduced that in 2010, the city's footwear exports reached more than 1.1 billion US dollars, of which the EU accounted for about 35%.

"The elimination of anti-dumping duties by the European Union will reduce our impediments to upgrading our products in the future." Gao said that the EU's "technical barriers" have a greater impact on China's footwear exports, subject to quota restrictions and strict technical standards. Come, as long as we improve the quality, it can also be used as a selling point."

Some people in the industry have suggested that the cancellation of anti-dumping duties is a “lightening” for Chinese exporters, but they should not be blindly optimistic. They should focus on the future of China’s footwear industry, increase product development and brand value, and open up diversified markets; At the same time, it is necessary to take the road of independent brands to improve the social identity of Chinese shoes in Europe.