Furniture hardware prices become a trend dilemma dealer

"Beans you play," "Garlic you," "Ginger, your army," "Gao Gaozong," "No oil," ... Many consumers are not aware that as the food industry frequently increases prices, the home industry has begun to When the prices were increased quietly, the price of sheet metal was pushed up, the price of materials such as paint hardware rose, and the labor costs increased significantly, making furniture hardware prices a trend.

Dealers caught in a "dilemma"

The rise in food prices has undoubtedly stimulated the already tight nerves of the furniture hardware industry. In recent years, the cost of raw materials in the furniture hardware industry has been rising, especially wood. Wood is the main raw material for the manufacture of furniture hardware. It is a shortage of resources. The price of wood has risen. With the ever-increasing purchase and transportation costs of factories, manufacturers have to increase prices to cope with market changes in order not to lose money.

Representatives of Shanghai Tianfurui Furniture Hardware Co., Ltd., Wang Xingrui, a representative of the Shanghai agent cards Shi Fufanni, Zuo Fanshi, and Fu Tian Shen Ni, disclosed to the reporter: “We have received notification from the factory and the price of our products will increase by 7%-10%. At the same time, taking into account the affordability of consumers, as a distributor, we are currently only taking advantage of the pressure of compressing profits to absorb some of the purchase pressure, and next year we will consider appropriate adjustments to the retail price of terminals."

Li Yide, Shanghai agent manager of the soft bed brand Mase Life, told reporters that he had received a verbal notice from the factory and that the purchase price of the product would increase by about 10%. “The increase in purchase price caused great pressure on our distributors. When we communicated, we all felt that we were now in a dilemma. We did not increase prices. We increased our costs a lot, and our profits were severely compressed. If the current market is in a recession, prices will rise, and people will not We will definitely buy this form. The generous promotional activities we do on Christmas Day are actually zero-profit sales. We just want to make impulse sales at the end of the year so that we can fight for the preferential policies for the coming year."

Consumers "unexpected" for price increases

The reporter visited several major home stores, such as the Meikailong and Yuexing, and randomly interviewed several consumers who are willing to purchase furniture hardware products. They found that most consumers were unaware of the wave of price increases in the current round, or did not Expected. Ms. Wu, the consumer, said that it was difficult to accept the price increase. “Now the price of food is going up, and the country has already begun to control it. Is it still necessary to increase the price of furniture hardware? I never expected that if it is going to rise, it will be some You can make furniture hardware yourself, such as cabinets, and let the decoration company call the carpenter.

However, there are a few consumers who have already anticipated the price hikes in furniture hardware and started to take precautions. Mr. Chen is busy ordering furniture hardware. "I think that inflation will definitely lead to rising prices. Furniture hardware is a commodity. It will certainly rise. Originally, we will be renovating next spring, but we will have more money on hand if it ends at the end of the year." If you have a big sales promotion, you plan to buy it first. Anyway, if you want to spend the money, you will only feel good value for money."

Furniture hardware prices will be the trend The reporter learned that despite the pressure of price increases, but these businesses are basically insisting on maintaining the original price, and sales in small profits but quick turnover.

Wang Guosheng introduced, “Rising prices do not mean that prices will rise. This will take some time to adjust slowly. When it really can rise, the market has the final say. No one businessman will pat his head and say, I’m going to raise prices now.” ."

However, prices have become a trend, and most brand agents have expressed the same view. "As the price of raw materials continues to rise, coupled with rising labor costs, furniture hardware prices will inevitably rise. From the general trend, the increase is expected to be 10%-15%."