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Cabinets in the modern sense actually originated in Europe and the United States. Since they were introduced to China in the 1980s, they have gradually formed a huge industry, and they have developed into the sunrise industry in the eyes of people. In the Qingyuan market, high-end and high-end cabinet brands have settled in a strong position. New concepts and new products such as “kitchen kitchenâ€, “integrated kitchen†and “kitchen and electricity integration†have emerged in an endless stream. Citizens’ consumption has also become more rational. No matter how much the consumer concepts of cabinet products and consumers change, whether the products are environmentally friendly and whether the brand is famous, it is still the primary consideration for consumers when selecting cupboards.
The brand leads the market In recent years, with the economic development of Qingyuan and driven by the real estate industry, the cabinet industry in the downstream has also risen rapidly. It is understood that the current Qingyuan kitchen cabinet industry market brands gathered, such as the European School, Jiajule, the United States, the best Weiss, Bond and other high-end brands have settled.
The integral kitchen cabinet is a cabinet combination composed of cabinets, electric appliances, gas appliances, and kitchen functional appliances. Its characteristics are the organic integration of cabinets with consoles, kitchen appliances, and various functional components, and they follow the consumer's home kitchen. Structure, area, and personal needs of family members, through the overall configuration, overall design, overall construction, and finally form a complete set of products, to achieve the overall coordination of every operating procedure in the kitchen work, and to create a good family atmosphere, a strong sense of life .
With the entry of a number of high-end cabinets and kitchen appliances brands, the Qingyuan cabinet industry has also become polarized. The stronger the stronger cabinets, the weaker the weaker ones. In the past, the production space of low-grade cabinet products was squeezed by foreign brands. Industry washing. The brand has already left some miscellaneous cabinets out of the market. The Qingyuan kitchen cabinet industry has begun to mature and the brand effect has gradually emerged.
At the same time, these brand cabinets also attach great importance to brand building and promotion of kitchen culture. The concept of “Smart Kitchen†and “Happy Kitchen†combine fashion and emotion to extend the concept of kitchen culture in the new era. A consumer said that cabinets should not only be practical and good-looking, but more importantly, have a good brand image and connotation. The brand represents a kind of strength and a kind of consumer confidence. The brand cabinet will lead the mainstream consumption of the cabinet market.
The environmental protection and brand consumption trends are different from the previous purchase of cabinets. The concept of consumption of brand cabinets is now deeply rooted in people's minds. According to people in the industry, with the improvement of the living standards of the citizens, the housing conditions have been continuously improved, the demand for cabinets and consumer attitudes have further changed, and cabinet products have also been upgraded. The two major factors of environmental protection and brand have become the two major factors for buyers and sellers. More consumers choose brand cabinets, not only their quality, but also services. Because in the after-sales aspect, branded products provide more secure services.
In addition, the “2011 China Cabinet Industry Consumer Spending†released in September also highlighted two major consumer trends: environmental protection and brand. Take the environmental protection aspect, whether the formaldehyde of the sheet is qualified and whether the countertop material contains radiation, which is the most frequently asked question when the consumer purchases the cabinet. Cabinet companies in order to allow consumers to feel comfortable buying, will strive for a variety of authoritative quality testing or validation, to give consumers a real "certificate" guarantee.
On the brand side, due to frequent incidents such as "no complaints from cabinets, unfamiliar brand cabinets and unfamiliar product quality," and consumers' brand awareness is unprecedentedly strong, they believe that choosing a cabinet only buys brands and does not buy no-name or cheap ones. This kind of consumer awareness actually sends a strong signal to cabinet companies, and brand building will become the basis for the future. It also emphasizes that brand building is not to launch advertisements indiscriminately, but rather should start with independent innovation and service and give the brand substantial connotations.
The brand leads the market In recent years, with the economic development of Qingyuan and driven by the real estate industry, the cabinet industry in the downstream has also risen rapidly. It is understood that the current Qingyuan kitchen cabinet industry market brands gathered, such as the European School, Jiajule, the United States, the best Weiss, Bond and other high-end brands have settled.
The integral kitchen cabinet is a cabinet combination composed of cabinets, electric appliances, gas appliances, and kitchen functional appliances. Its characteristics are the organic integration of cabinets with consoles, kitchen appliances, and various functional components, and they follow the consumer's home kitchen. Structure, area, and personal needs of family members, through the overall configuration, overall design, overall construction, and finally form a complete set of products, to achieve the overall coordination of every operating procedure in the kitchen work, and to create a good family atmosphere, a strong sense of life .
With the entry of a number of high-end cabinets and kitchen appliances brands, the Qingyuan cabinet industry has also become polarized. The stronger the stronger cabinets, the weaker the weaker ones. In the past, the production space of low-grade cabinet products was squeezed by foreign brands. Industry washing. The brand has already left some miscellaneous cabinets out of the market. The Qingyuan kitchen cabinet industry has begun to mature and the brand effect has gradually emerged.
At the same time, these brand cabinets also attach great importance to brand building and promotion of kitchen culture. The concept of “Smart Kitchen†and “Happy Kitchen†combine fashion and emotion to extend the concept of kitchen culture in the new era. A consumer said that cabinets should not only be practical and good-looking, but more importantly, have a good brand image and connotation. The brand represents a kind of strength and a kind of consumer confidence. The brand cabinet will lead the mainstream consumption of the cabinet market.
The environmental protection and brand consumption trends are different from the previous purchase of cabinets. The concept of consumption of brand cabinets is now deeply rooted in people's minds. According to people in the industry, with the improvement of the living standards of the citizens, the housing conditions have been continuously improved, the demand for cabinets and consumer attitudes have further changed, and cabinet products have also been upgraded. The two major factors of environmental protection and brand have become the two major factors for buyers and sellers. More consumers choose brand cabinets, not only their quality, but also services. Because in the after-sales aspect, branded products provide more secure services.
In addition, the “2011 China Cabinet Industry Consumer Spending†released in September also highlighted two major consumer trends: environmental protection and brand. Take the environmental protection aspect, whether the formaldehyde of the sheet is qualified and whether the countertop material contains radiation, which is the most frequently asked question when the consumer purchases the cabinet. Cabinet companies in order to allow consumers to feel comfortable buying, will strive for a variety of authoritative quality testing or validation, to give consumers a real "certificate" guarantee.
On the brand side, due to frequent incidents such as "no complaints from cabinets, unfamiliar brand cabinets and unfamiliar product quality," and consumers' brand awareness is unprecedentedly strong, they believe that choosing a cabinet only buys brands and does not buy no-name or cheap ones. This kind of consumer awareness actually sends a strong signal to cabinet companies, and brand building will become the basis for the future. It also emphasizes that brand building is not to launch advertisements indiscriminately, but rather should start with independent innovation and service and give the brand substantial connotations.
Ruixiang Aluminum Industry Co., Ltd. , http://www.hnaluminumsheet.com