Smart lock market analysis: China's most potential Korean brand is the most mature

The Chinese smart lock market has become more and more prosperous in the past two years. The earliest smart locks appeared as a component of smart homes, but the development of smart homes has been full of uncertainty. Most of the pioneers have become martyrs, and the market has not really done it. On the contrary, smart locks, as the entry-level products of smart homes and the core items of home smart security, are more and more prominent. Without smart homes, smart locks can be installed first, becoming an independent emerging industry.

According to the forecast data of the National Lock Industry Information Center, the global smart lock industry has a scale of about 11 million in 2016. Among them, the Chinese market is about 3.5 million sets in the world, 1.7 million sets in Korea, 1.5 million sets in Japan, and 250 in Europe and America. Ten thousand sets; the global estimate for 2017 is 17.6 million sets, and by 2020 it will reach 51 million sets, with a compound growth rate of over 40%.

It is worth mentioning that the Chinese market is the largest, but the penetration rate is not high relative to the volume. According to the "2017 China Smart Lock Application and Development White Paper" data, the Korean market penetration rate is as high as 80%, and the Chinese market penetration rate is only 2%. This means that the Chinese market still has huge potential to be tapped. It is estimated that by 2020, the overall scale will reach 32 million sets, accounting for more than half of the world.

In fact, in recent years, the smart lock manufacturers in the Chinese market can be described as â€œHundreds of Flowersâ€. Not only do the old companies from Europe, America and South Korea, but also Chinese Internet companies, home appliance manufacturers, communication equipment manufacturers and startups run into the market to compete for this big cake. . From the perspective of industry development in 2017, the market is still in an extremely fragmented situation. So, which companies have the opportunity to grasp the opportunities for the rapid growth of China's smart lock market?

Although there are many manufacturers, we can actually be divided into three categories. One type is European and American manufacturers, represented by the German brand Deschman, has a good ability in precision technology and product quality, but the appearance value needs to be improved.

The second is a Korean manufacturer. The Korean smart lock market is highly mature, and its mechatronics technology has firmly occupied the leading position in the industry after more than 20 years of development. Moreover, the overall strength of Korean manufacturers is strong, and it is a neighboring relationship with China, which makes Korean manufacturers very adapt to the Chinese market and attaches great importance to the Chinese market. Representative companies include Samsung, GATEMAN Gatman, Newell Newell Smart Lock and so on.

Among them, Samsung is a South Korean brand-name company, and it has a lot of talents in many fields such as machinery and electronics. The smart locks are also rich in variety and brand influence. However, Samsung Smart Lock is mainly sold in China. GATEMAN is somewhat similar to Samsung. Newell Newell Smart Lock is a long-established professional smart lock manufacturer in Korea. It has excellent precision technology, emphasizes the integration of technology leadership and design aesthetics, and has landed in the Chinese market through capital ties. It can be said that it is the Korean smart lock brand that is most familiar with the Chinese market.

Domestic brands are relatively late to start, the sources are complex, and the total number reaches thousands. Therefore, the advantages of mechanical technology, network technology, and channel capabilities vary from manufacturer to manufacturer. There are traditional lock manufacturers such as Dijir, emerging Kaidi Shi, also network vendors such as ZTE, as well as Internet companies such as the head of the star, as well as home appliance manufacturers such as Haier, and even real estate developers such as Vanke also have a share.

On the whole, the huge potential of China's smart lock market will inevitably attract more and more manufacturers to participate in the competition, and the characteristics of the smart lock industry will also make the market not monopolized by some giants, but with distinct characteristics. Some vendors have a large share, and some small vendors have seized market segments. At present, Korean brands such as Newell Newell, Samsung, GATEMAN smart locks, etc. have the strongest overall strength, user feedback is the best, and Chinese brands are showing a booming trend. There is still a gap between product quality and technology and international brands. Further improve.

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