How to “Layers” in Floor Promotions for Maximum Profit Value

I believe a lot of consumers or many people have encountered such a situation in the floor store it: often see a certain floor store opened to play such as "to celebrate the opening of the store to hold special discounts" or "the first few consumers can Obtained the super-low price "signed by the president to sell" and other promotional slogans.

Therefore, the promotion of floor promotion is reflected here: The first is to attract the attention of consumers; the second is the sale of goods. However, businesses have also overlooked a problem. Such a "brick" that is thrown out is almost everywhere in today's market. It is not uncommon. Will it achieve a good "citizen" effect? When consumers do not have an intuitive understanding of the sales atmosphere of the store and the store, the purpose of reaching sales of goods can only be wishful thinking.

Jiuzheng Building Materials Network editor experienced this new store and opened its doors. The banner and banners in front of the store are all the same. “In order to celebrate the opening of this store, all visitors to this store today are presented with a beautiful gift.” The expression of the business is very clear - it does not have to buy my goods, as long as you visit my shop, I will express my gratitude. The situation can be imagined, for a time, the crowd rushed to move customers. Into the store will see the "to celebrate the opening of all our products X discount off the sale of special floor N" banner. All customers who enter the store will walk through all the products on the designed route and collect a small gift with the shop's product logo and a promotional card with a deadline at the exit. Obviously, the “brick” thrown by this merchant is a free gift. Taking advantage of the “love-to-gain” mentality that people have, it leads to “causing everyone’s attention, creating sensational effects, and expanding their influence as much as possible. This point can be said to achieve the purpose of this business.

The current competition is very fierce. This has been agreed by all businesses. The kind of wait-and-see, marketing and marketing methods have been abandoned. It is not only necessary to understand the market, to understand the psychology of consumers, but also to grasp the status of competitors.

To use marketing techniques that lead to attracting jade, you must first understand what you want to achieve. Only in this way can we vary from person to person and from person to person.

The same kind of marketing tools and techniques are used by many businesses, and it can be said that the "Eight Immortals all show supernatural powers." Going out and seeing more and learning more “to set the length of one hundred families for my own use” is not going to be backward; think hard, often sum up, we can walk in front of competitors, and win unexpectedly. Of course, knowing the competitors and understanding the market and mastering the psychology of the consumer groups are even more important. After all, the battlefield of the merchants is the market; the profitability of the merchants depends more on the consumers.

Give everyone a classic case. "Transformers" children's toys once popular in the United States market. After they made research on the Chinese market, they came up with such a market assessment: Although China's per capita consumption level is not comparable to that of the United States, the investment made by Chinese parents for children is huge, and the market value that will be converted into it will be very substantial. However, the “Transformers” were launched into the Chinese market but they first provided the “Transformers” free of charge to China’s television stations in major cities such as Beijing, Shanghai and Guangdong. Six months later, when the "Transformers" cartoon "Optimus Prime, Megatron" has been deeply in the hearts of children, they lost no time in the "Hasbro Transformers" series of toys introduced to the Chinese market, the result is natural not only Making huge profits for the company also opened the Chinese market. It can be seen that doing homework in the market and discovering and understanding the current status and mentality of consumers in time is of great importance to the business.