How do windows and doors companies cultivate competitive advantages?

Door and window companies have entered the "low threshold", the most important thing is whether the success can last for how long. Wang Yongguang said: "It is not easy to have a share in a fiercely competitive market. It needs its own comparative advantage. This is the key to success."

How Brand Portals Cultivate Comparative Advantage

As we can see from behind the scenes, most of them are homogenous competitions, imitating each other, and lacking competitiveness. Steel entry doors, steel-wood interior doors, wooden doors, fire doors, etc., have a lot of varieties on the market to allow consumers to “smear the flowers for attractive eyes”. Some of the newly launched companies put the market first, ignoring the quality of products, and simply pushing prices, which also affected the improvement of the entire industry.

In the face of complex and changeable new situations, many old companies have taken the opportunity to upgrade their products and improve their competitiveness. Going forward with the Yangyang Group office building, there is a beautiful “patent wall”. Hundreds of patent licensing certificates reflect the innovative capabilities of the company and also promote the continuous growth of the company. Xinduo Group has introduced the single-person dust-free spray booth produced by the American Nordson company and the Swiss simulation NC transfer system, which is integrated in the equipment and is "internationalized."

The German doors of the Spring Door Industry are exotic and have become a major highlight of the market. The T-type door is based on German technology. The core of the door is imported with the core Portland core board. The door panel is made of imported CPL material. The product has strong advantages in sound insulation, heat preservation, sealing, impact resistance and other properties. Li Lei, the deputy general manager of the company on a business trip abroad, said: “After this German-style door debuted at the Expo, it was favored by domestic and foreign merchants.”

There are also a group of companies that are very focused and have extended to other varieties after they have formed a strong advantage. Jin Kaide's interior doors have emerged from a larger market, which has increased the brand's influence on the product. Hao Hong door industry with the advantages of many years of production of furniture, focusing on artistic and ornamental in one of the interior doors, the company manager Xu Hongtao said: "More and more homogeneous, is to use a different market strategy in order to stand out."