Floor shopping: let traditional floor distributors do not do "warm frogs"

In 2011, the Chinese wooden flooring industry, known as the Chaoyang industry, suffered from internal and external problems at the same time: the domestic brands were mixed and the homogeneity was serious. The property market's regulation and control efforts continued to increase; at the same time, preliminary results were announced with the US “double reverse” investigation. The obstruction of the export market further exacerbated the vicious competition in the industry and further limited the profitability of the flooring companies. Coupled with the rise in oil prices and the rise in prices of raw materials on the floor, all this has cast a shadow on the development of the flooring industry in 2011.

The Internet has the characteristics of “transmitting **, high efficiency, great interactivity, and low cost”. Therefore, e-commerce has become the business field that floor companies are eager to enter, and is also the only way for strategic transformation. However, the floor companies can only enter e-commerce by themselves, and build a B2C platform? Undoubtedly, the input, difficulty and risk are huge.

In 2010, the scale of Internet users in China continued to grow steadily. The total number of Internet users reached 457 million, and the Internet penetration rate rose to 34.3%, an increase of 5.4 percentage points from the end of 2009. The number of newly added Internet users was 73.3 million, an annual increase of 19.1%. By the end of 2010, the number of Internet users in China had accounted for 23.2% of the total number of Internet users in the world and 55.4% of the total number of Internet users in Asia. The development of the Internet has changed people's habits of shopping in the past. Consumers can obtain product information through the Internet without leaving the home and make comparisons in order to make purchase decisions.

It is against this background that under the background of e-commerce, the online trading of floors is hot and hot. An emerging floor sales model is strongly impacting the traditional ground sales market. Perhaps many traditional floor distributors are still frogs in warm water. , not aware of the external fiery market changes.

As far as the floor market is concerned, the traditional ground floor sales model relies excessively on large-scale building materials stores. Under the current situation of increasing timber prices and increasing sales costs, the new e-commerce development model will provide new ideas for flooring companies. New thinking will also determine the building materials sales model in China and even the world in the future. Perhaps a new era of brand online shopping is being opened.